July 20, 2021

Insights from the 2021 Membership Marketing Benchmarking Report

June 08, 2021

A simple method to get your member recruitment efforts up and running.

Perhaps the single biggest impediment to launching a membership recruitment effort is the “paralysis of analysis.” Some associations spend so much time and effort researching, debating, and planning that a program is delayed or, in some cases, never impl...

May 11, 2021

Harness the power of online communities.

In a year when people are seeking community and have the desire to connect, it should come as no surprise that association online communities continue to be highly successful member engagement tools. Communities can pay big dividends when it comes to bui...

April 13, 2021

Is Direct Mail Dead?

OK, let’s admit it, we’ve all been hearing and reading about the death of direct mail for years now…so does direct mail still work?

That’s a fair question. With the internet at our fingertips 24/7/365, you might wonder if...

March 09, 2021

Empowering Your Membership Recruitment

For many associations, the past twelve months represented a time of fiercely trying to hold onto your members. For others, they have seen an alarming decline in membership counts.

But there is a reason for hope. Our decades-long benchmarking resea...

February 09, 2021

Better Results Through Email Testing

There is no such thing as too much testing when it comes to email marketing. Opportunities for testing abound, but one of the easiest ways to check and optimize the performance of your email campaigns is to conduct A/B tests. Not only do they provide qui...