THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
Why is it that we are only a few weeks into the new year and I already feel behind? Maybe it’s because every holiday season the workload wanes a bit as staff and clients take much-needed time off, or maybe it’s because most people are not thinking about...
The past year has provided significant challenges to associations and their membership efforts. Research gathered from over 800 associations in the most recent Membership Marketing Benchmarking Report highlighted th...
Yes, Labor Day has passed and yes, many of you are already assessing your current membership counts with an eye to where you will be on December 31. Here are a few simple ideas to get more paid members and more revenue in just 90+ days.
Best of al...
Perhaps the single biggest impediment to launching a membership recruitment effort is the “paralysis of analysis.” Some associations spend so much time and effort researching, debating, and planning that a program is delayed or, in some cases, never impl...
In a year when people are seeking community and have the desire to connect, it should come as no surprise that association online communities continue to be highly successful member engagement tools. Communities can pay big dividends when it comes to bui...
