THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
There is no such thing as too much testing when it comes to email marketing. Opportunities for testing abound, but one of the easiest ways to check and optimize the performance of your email campaigns is to conduct A/B tests. Not only do they provide qui...
All the talk about vaccines recently has got me thinking about finding a cure for what’s been ailing many associations much of the past year and, unfortunately, what will follow many groups into 2021.
Spoiler alert! There already is a cure...
Let’s face it, your current membership marketing strategy probably looks much different today than it did at this time last year. Even the best marketing plans have been turned upside down.
So here we are approaching the end of 2020, making strate...
Here is some shocking news: the challenges your association faces today may have an upside. Instead of waiting for today’s turbulent environment to end, many associations are using this time to take significant actions to transform how they serve and sup...
You’re well on your way to creating a virtual conference event that delivers a valuable experience, but how can you be sure you’re maximizing attendance?
Now more than ever, digital marketing campaigns make sure your members and prospects see the...
The 12th edition of the MGI Membership Marketing Benchmarking Report (MMBR) is now available as a free download. To access your...