THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
I can’t recall the number of times I have had conversations with new client prospects who want to hire MGI to do “a project.” Although I appreciate the confidence and faith they put in us to successfully complete the work, I am still amazed when they exp...
The last two years have resulted in a real revenue challenge for many associations. Declining memberships, fewer exhibitors and attendees at meetings due to travel restrictions, and increased costs overall have had a significant impact on bottom lines. I...
We began our 15 Minutes to Impact podcast series at the start of the COVID crisis and it’s received great response. While Spotify isn’t going to be calling me with an offer anytime soon, we’ve been encoura...
Advances in digital marketing strategies make it easier to define and find target audiences. But just because we can more readily identify prospects, does that mean we should immediately target them with marketing efforts using specific calls to action t...
Why is it that we are only a few weeks into the new year and I already feel behind? Maybe it’s because every holiday season the workload wanes a bit as staff and clients take much-needed time off, or maybe it’s because most people are not thinking about...
The past year has provided significant challenges to associations and their membership efforts. Research gathered from over 800 associations in the most recent Membership Marketing Benchmarking Report highlighted th...