THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
Perhaps the single biggest impediment to launching a membership recruitment effort is the “paralysis of analysis.” Some associations spend so much time and effort researching, debating, and planning that a program is delayed or, in some cases, never impl...
In a year when people are seeking community and have the desire to connect, it should come as no surprise that association online communities continue to be highly successful member engagement tools. Communities can pay big dividends when it comes to bui...
OK, let’s admit it, we’ve all been hearing and reading about the death of direct mail for years now…so does direct mail still work?
That’s a fair question. With the internet at our fingertips 24/7/365, you might wonder if...
For many associations, the past twelve months represented a time of fiercely trying to hold onto your members. For others, they have seen an alarming decline in membership counts.
But there is a reason for hope. Our decades-long benchmarking resea...
There is no such thing as too much testing when it comes to email marketing. Opportunities for testing abound, but one of the easiest ways to check and optimize the performance of your email campaigns is to conduct A/B tests. Not only do they provide qui...
All the talk about vaccines recently has got me thinking about finding a cure for what’s been ailing many associations much of the past year and, unfortunately, what will follow many groups into 2021.
Spoiler alert! There already is a cure...