THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
You’re well on your way to creating a virtual conference event that delivers a valuable experience, but how can you be sure you’re maximizing attendance?
Now more than ever, digital marketing campaigns make sure your members and prospects see the...
The 12th edition of the MGI Membership Marketing Benchmarking Report (MMBR) is now available as a free download. To access your...
Right now, every line of an association’s budget is under scrutiny. So how do you make a case for sustaining and even increasing your membership marketing budget?
Here are the four essential values that members bring to an association that make a...
Meeting your certificant goals is still possible, even in an uncertain climate. Members and prospects are currently seeking ways to enhance their knowledge and marketability in their fields. And some groups are seeing record demand for their online educa...
We’re being asked, “So what’s working?” on a daily basis. As associations strive to keep revenue coming in the door while being sensitive to the challenges their members and prospects are facing, marketing efforts are still realizing good results.
Amid the pandemic and roller-coaster stock market, it’s more important than ever for your association to stay the course, keep calm, and keep marketing.
Having talked to dozens of clients and prospects in the last several weeks, we know that as CO...