April 13, 2021

Is Direct Mail Dead?

OK, let’s admit it, we’ve all been hearing and reading about the death of direct mail for years now…so does direct mail still work?

That’s a fair question. With the internet at our fingertips 24/7/365, you might wonder if...

March 09, 2021

Empowering Your Membership Recruitment

For many associations, the past twelve months represented a time of fiercely trying to hold onto your members. For others, they have seen an alarming decline in membership counts.

But there is a reason for hope. Our decades-long benchmarking resea...

February 09, 2021

Better Results Through Email Testing

There is no such thing as too much testing when it comes to email marketing. Opportunities for testing abound, but one of the easiest ways to check and optimize the performance of your email campaigns is to conduct A/B tests. Not only do they provide qui...

January 19, 2021

A Vaccine for Associations

All the talk about vaccines recently has got me thinking about finding a cure for what’s been ailing many associations much of the past year and, unfortunately, what will follow many groups into 2021.

Spoiler alert! There already is a cure...

December 02, 2020

Offset revenue shortfalls with membership growth.

Let’s face it, your current membership marketing strategy probably looks much different today than it did at this time last year. Even the best marketing plans have been turned upside down.

So here we are approaching the end of 2020, making strate...

October 27, 2020

Fall 2020 Association Economic Outlook Report

Here is some shocking news: the challenges your association faces today may have an upside. Instead of waiting for today’s turbulent environment to end, many associations are using this time to take significant actions to transform how they serve and sup...