An effective membership recruitment program is the key to association growth, financial health, and mission success. In Membership Recruitment, Tony Rossell shows how you can grow your membership in good times and bad. This book is filled with practical guidance based on Rossell’s 30 years of consulting with hundreds of membership groups as well as his lead role in helping to compile benchmark research from thousands of associations.
Using real-world examples as well as providing practical insights, Tony explains what works and what doesn’t based on his experiences.
This new release is available in both eBook and paperback.
“This book provides a deep dive into the membership recruitment process and will be a great tool for any association that seeks a guide to expanding market share and membership.”
Sarah L. Sladek
Founder and CEO, XYZ University
“If I were going to read only one book on how to develop, nurture, and grow your business, particularly during these challenging times, it would be this one. Tony has been the industry expert for the past thirty years and his knowledge is invaluable.”
Senior Vice President, Conventions and Membership, National Business Aviation Association
“You might never be lucky enough to work with Tony, but if you have the good sense to purchase his book, you will benefit from his lifetime of experience to gain practical, powerful insights and frameworks that drive membership growth.”
Vice President, Membership and Constituent Relations, American Nurses Association