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The 2023 Membership Marketing Benchmarking Report

Download Your Free 2023 Membership Marketing Benchmarking Report now!

Over 800 associations responded to our survey and shared their practices, experiences, and solutions. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results and shares some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

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Latest Reports

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The 2023 Membership Marketing Benchmarking Report

MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful r...

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The 2022 Membership Marketing Benchmarking Report

MGI is pleased to share the results of our 2022 Membership Marketing Benchmarking Report. This edition validates what many of us already know–it has been a year of recovery for...

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The 2021 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI is pleased to share the results of our 2021 Membership Marketing Benchmarking Report. This edit...

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The 2020 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI’s research team is excited to share the results of our 12th edition of the annual Membership Marketi...

Latest White Papers

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2024 Membership Marketing Metrics Guide

Download your free copy of MGI’s Guide to Membership Marketing Metrics. Though some might appear simple, these calculations matter to your bottom line.

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Associations Evolve 2024 & BEYOND

Tony Rossell, MGI Senior Vice President, contributed, “The psychology behind the decision to join,” to this collection of articles from top thought leaders in the global associations space. Downloa...

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Associations Evolve 2023 & BEYOND

Tony Rossell, MGI Senior Vice President, contributed to this collection of articles from top thought leaders in the global associations space. Download your free copy today.

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2022 Association Economic Outlook Report

Download your free copy today of our 3rd edition of the Association Economic Outlook Report. The research provides insight into a powerful economic rebound that associations anticipate...

Latest Podcast Episode

Episode 18: Increase First-Year Member Engagement

By MGI's Account Director Jacqueline Zeranski, and MGI's Relationship Director John Sample.

Latest Webinars

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Key Takeaways and Insights from MGI's 2023 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President, Elisa Joseph Anders, MGI Senior Account Director, Adina Wasserman, PhD, Marketing Research Director

Recorded: October 18, 2023
Running time: 60 minutes

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Tune-Up and Rev-Up: Improving Your Membership Recruitment Program's Mileage

By Elisa Joseph Anders, MGI Senior Account Director

Recorded: April 26, 2023
Running time: 44 minutes

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Key Takeaways and Insights from MGI's 2022 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President, Elisa Joseph Anders, MGI Senior Account Director, Jana Darling, MGI Vice President, Account Services

Recorded: July 20, 2022
Running time: 60 minutes

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Charting Your Course Through the Storm--With Your Members' Guidance

By Elisa Joseph Anders, MGI Senior Account Director

Recorded: November 16, 2021
Running time: 60 minutes

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.

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