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The 2020 Membership Marketing Benchmarking Report

The 12th edition of the MGI Membership Marketing Benchmarking Report

MGI’s most recent annual Membership Marketing Benchmarking Report highlights the strategies and tactics that membership organizations find most useful in recruitment, retention, and reinstatement of members.

The 12th edition of the Membership Marketing Benchmarking Report will be of value to anyone involved in membership marketing or association management. Download your free copy here.

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Latest Reports

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The 2020 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI’s research team is excited to share the results of our 12th edition of the annual Membership Marketi...

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The 2019 Membership Marketing Benchmarking Report

MGI's research team is excited to share the results of our 11th edition of the annual Membership Marketing Benchmarking Report. As in past years, the report highlights the stra...

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2018 Association Innovation Benchmarking Report

What are the characteristics that define innovative associations?

Building on qualitative research conducted by Amanda Kaiser and a similar benchmarking report from 2016 in conjunc...

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The 2018 Membership Marketing Benchmarking Report

MGI's research team is excited to share the results of the 10th anniversary edition of the Membership Marketing Benchmarking Report. As in past years, the report highlights the...

Latest Webinars

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How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President and Matt Kerr, MGI Research Manager

Recorded: July 24, 2018
Running time: 62 minutes

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Growing Membership in the Digital Age

By Rick Whelan, MGI President

Recorded: April 16, 2018
Running time: 57 minutes

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Telemarketing Still Has a Place in Today's Association Marketing Mix

By Tim Butte, MGI Relationship Director and Charity Moody, MGI Manager of Telemarketing Services

Recorded: January 16, 2018
Running time: 57 minutes

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Ask MGI: Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask Webinar

By MGI Senior Account Directors Harold Maurer and Elisa Joseph Anders

Recorded: October 17, 2017
Running time: 59 minutes

Latest White Papers

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Association Economic Outlook Report

Download your free copy of MGI’s Association Economic Outlook Report. 373 association employees form the basis of our latest research that dives into the industry’s recession monitoring, preparedness...

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Guide to Membership Marketing Metrics

Download your free copy of MGI’s Guide to Membership Marketing Metrics. Though some might appear simple, these calculations matter to your bottom line.

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MGI Membership Renewal Guide

Download your free copy of MGI’s Membership Renewal Guide. Get strategies and answers to the most asked questions to help you keep more members.

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10 Things to Remember When Conducting Research

A few informational tips that can be used as a guideline when conducting membership research.

Latest Podcast Episode

Episode 8: What We Can Learn From Past Crises

By by MGI’s Senior Vice President Tony Rossell and MGI’s Relationship Director John Sample, CDM and CeM.

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.

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