Nearly 500 associations responded to our survey and shared their practices, experiences, and solutions. This much-anticipated report, now in its 17th edition, provides valuable insights into the strategies and tactics related to member engagement, generational shifts, dues increases, and the use of AI.
MGI is pleased to share the results of our 2025 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the…
MGI is pleased to share the results of our 2024 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the…
MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that…
MGI is pleased to share the results of our 2022 Membership Marketing Benchmarking Report. This edition validates what many of us already know–it has…
Download your free copy today of our 5th edition of the Association Outlook Report. The research provides insight into a powerful economic rebound that associations…
Download your free copy today of our 4th edition of the Association Economic Outlook Report. The research provides insight into a powerful economic rebound that…
Download your free copy of MGI’s Guide to Membership Marketing Metrics. Though some might appear simple, these calculations matter to your bottom line.
Tony Rossell, MGI Senior Vice President, contributed, “The psychology behind the decision to join,” to this collection of articles from top thought leaders in the…
By By MGI Account Director Rebecca Turner, MGI Account Supervisor Melanie Marcotte and MGI Vice President, Business Development John Sample.
By Michelle Peterson, Managing Director Account Services, Elisa Joseph Anders, Senior Account Director
Recorded: September 18, 2024
Running time: 45 minutes
By Tony Rossell, Senior Vice President, Elisa Joseph Anders, Senior Account Director, Adina Wasserman, PhD, Director, Marketing Research
Recorded: July 25, 2024
Running time: 65 minutes
By Adina Wasserman, PhD, MGI Research Director, McKay Wright, PhD, MGI Market Research Analyst, Rick Whelan, CDM, MGI President
Recorded: March 28, 2024
Running time: 49 minutes
By Tony Rossell, MGI Senior Vice President, Elisa Joseph Anders, MGI Senior Account Director, Adina Wasserman, PhD, Marketing Research Director
Recorded: October 18, 2023
Running time: 60 minutes
For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.