Nearly 500 associations responded to our survey and shared their practices, experiences, and solutions. This much-anticipated report, now in its 17th edition, provides valuable insights into the strategies and tactics related to member engagement, generational shifts, dues increases, and the use of AI.
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MGI is pleased to share the results of our 2025 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the…
MGI is pleased to share the results of our 2024 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the…
MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that…
MGI is pleased to share the results of our 2022 Membership Marketing Benchmarking Report. This edition validates what many of us already know–it has…
Drive high conversions at low costs with key online marketing insights. This free benchmarking report is your map to the digital marketing landscape.
Take your renewal rates to the next level with this free guide. Discover practical strategies you can implement today to elevate member retention.
Transform the way you connect with members through power of AI. This free guide gives you practical steps to take your…
Download your free copy today of our 5th edition of the Association Outlook Report. The research provides insight into a powerful economic rebound that associations…
By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.
By Adina Wasserman, PhD, Director, Marketing Research, McKay Wright, PhD, Market Research Analyst
Recorded: November 20, 2025
Running time: 61 minutes
By Tony Rossell, Senior Vice President, Adina Wasserman, PhD, Director, Marketing Research, McKay Wright, PhD, Market Research Analyst, Serenity Greenfield, Senior Account Director
Recorded: August 21, 2025
Running time: 58 minutes
By Michelle Peterson, Managing Director Account Services, Elisa Joseph Anders, Senior Account Director
Recorded: September 18, 2024
Running time: 45 minutes
By Tony Rossell, Senior Vice President, Elisa Joseph Anders, Senior Account Director, Adina Wasserman, PhD, Director, Marketing Research
Recorded: July 25, 2024
Running time: 65 minutes
Turn assumptions into insight with MGI’s Membership Math Calculator, a simple tool that helps you understand the true health of your membership program. With just six inputs, you’ll quickly see key metrics like renewal rate, lifetime value, cost per acquisition, and whether your membership is truly growing, holding steady, or declining–giving you the numbers you need to plan, budget, and advocate for smarter membership marketing.
For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.
Ready for growth? Get in touch today for solutions tailored to your needs.