For nearly 50 years, MGI has helped associations grow with proven strategies and lasting partnerships. We’ve turned our experience into results—more members, more revenue, more impact.
Now, it’s our turn to grow. This new chapter isn’t just a makeover, it’s a clear reflection of who we are today: a modern, strategic partner for today’s associations.
Our refreshed brand reflects who we’ve become—a full-service marketing agency delivering strategic, data-driven solutions to help associations thrive. Whether you need a long-term growth strategy or immediate execution, MGI is ready to be your trusted partner every step of the way.
As always, your mission is our mission—and your growth, our goal.
Explore the full story behind our evolution and see how MGI is growing to serve you better than ever.
For the 17thconsecutive year, Marketing General (MGI) is pleased to present the results of our Membership Marketing Benchmarking Report. Once again, this year’s findings…
Blink and suddenly…it’s June. The year is already halfway over, and for those of us in membership marketing, now is the perfect time to pause and ask: Is what we’re doing actually…
When the association community was looking forward to this year, most of those we surveyed for our latest “2025 Association Outlook Report” saw a year of continued recovery and…
If you’re like most associations, email is a key way for you to reach both members and prospects. However, you’ve probably been sending email to the same people for months or even…
Organic social media can be a game-changer for member acquisition and engagement when done strategically. It’s not just about posting regularly; it’s about delivering the right…
Bringing in new members is essential to the growth of any association. With all the hard work that goes into obtaining new members, we want to ensure that their first experiences…
MGI has been a critical strategic and tactical partner in our success, consistently helping us drive membership growth. In the 12 years we have worked together, ANA and MGI have partnered to create an innovative, data-driven, best practices membership marketing program, which has enabled ANA to grow membership by 92%.
MGI is an exceptional collaborator with a track record of delivering concrete results. Their team consistently offers invaluable insights into modern marketing strategies, ensuring our campaigns remain effective and impactful. Their superior reporting capabilities provide us with comprehensive analyses, empowering our decision-making process with precision and clarity.
Our association has greatly benefited from MGI’s expertise. Though technically an external partner, they truly feel like an extension of our team. Their experience and innovative strategies have strengthened our membership efforts and elevated our key learning events. We shortened our membership renewal campaign by a month and still matched the previous year’s results—while staying at or under budget thanks to strategic planning. Their professionalism, reliability, and preparedness make them an invaluable part of our success. They’re a real asset to our team!
We had a very positive experience working with MGI and would highly recommend their team to other associations. From the outset, MGI communicated clearly about the project deliverables and timeline. They demonstrated a high level of care in their work and maintained regular touchpoints with our team throughout the entire process. MGI was professional, respectful, and responsive. They were open to feedback and amenable to edits that ultimately helped us gain better insights from the data. They made time to answer questions and explain key data points, ensuring our team fully understood the findings.
Most importantly, MGI delivered evidence-based recommendations that enabled our team to make informed, strategic decisions about our membership and constituents. Their insights and expertise set us up for success in tracking key performance indicators, refining our marketing efforts to target the most impactful audiences, and identifying preferred engagement methods among our constituents. Associations looking to market effectively to their audiences will find a valuable partner in MGI.