THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
As summer comes to a close, it’s time to start thinking about how to set up your organization for growth in 2024! If you’re ready to begin your acquisition planning for next year, here are a few tips to keep in mind.
> Set your goals–a...
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You will not want to miss this year’s report because we are celebrating the substantial rebound in association membership after...
During the heat of the summer months, some associations experience a slowdown in marketing traction which may precipitate a summer budget slash. This year, as the “dog days” are in full swing, we look for low-cost and easy-win opportunities to boost memb...
Is the top of your membership funnel starting to dry up? Looking to take your membership direct-join campaign to the next level? Then a lead generation program might be right for your association. With preparation, a successful program could be up and ru...
One of the most common questions we hear is, "how do we improve our renewal rate?" While new member acquisition usually gets priority, new members don't mean too much if they only stick around for one year. Retaining members is the foundation to an effec...
If your association is like most organizations, you probably have some type of regional or local constituencies. These chapters serve as a key source of new members for associations. They provide an association with a local, communal presence and visibil...