Meeting your certificant goals is still possible, even in an uncertain climate. Members and prospects are currently seeking ways to enhance their knowledge and marketability in their fields. And some groups are seeing record demand for their online education offerings. But there are some steps your organization can take to ensure that your certification is the one professionals in your industry think of first.

The COVID-19 crisis has turned many organizations’ best-laid plans upside down. However, some associations are thriving during this challenging time by providing indispensable value to members and using effective marketing tools to communicate that value. This is the story of one association that sprang into action at the beginning of the COVID-19 crisis to help […]

Most economists agree, based on recent reports on GDP and unemployment, that we are entering a recession. And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future. Amidst the current challenges, there is data to provide some hope and insights. For over a decade […]

We’re being asked, “So what’s working?” on a daily basis. As associations strive to keep revenue coming in the door while being sensitive to the challenges their members and prospects are facing, marketing efforts are still realizing good results. Here’s what we’re seeing work: Telemarketing. People are eager for human connection, and we’re seeing it reflected in our telemarketing efforts. MGI’s telemarketing team is seeing higher contact rates; even or increased close rates; and a willingness and desire to engage in conversation.

There continues to be a lot of uncertainty about what business will look like short-term and long-term. An initial reaction by many marketers during this volatile and uncertain period has been to limit marketing efforts for channels such as email marketing. But from our campaigns and testing, we’re seeing that email marketing campaigns, done correctly, […]

Amid the pandemic and roller-coaster stock market, it’s more important than ever for your association to stay the course, keep calm, and keep marketing. Having talked to dozens of clients and prospects in the last several weeks, we know that as COVID-19 has spread, many associations have had to cancel or postpone their annual meetings, regional workshops, in-person certification testing, and more. Add the volatility of the stock market and warnings from several noted economists that a global recession is near, and you can be certain that the pressure to save money by postponing or canceling vital marketing programs will increase in the coming weeks.