THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
If you are looking for your association’s next big growth opportunity, research is a great way to gain powerful insights about your members.
However, you don’t want to be one of the many associations that commission research and then leave the rep...
We all know that our audiences are inundated with more information than they can keep up with. How do you get your message across in overflowing inboxes?
The most important key is your call to action (CTA). Whether you’re creating a mail campaign,...
Each year the Membership Marketing Benchmarking Report aims to help associations meet their growth challenges by sharing statistically valid insights to build successful programs. The s...
A lot has changed and is changing in membership marketing. However, the one constant I would argue that has not changed is the need to act–to do something. My very first supervisor told me repeatedly when I was not sure what to do as a m...
Have there been times when your association has wanted, or needed, an answer to the question “where are we at and how did we do,” but you can’t access the information? Many associations struggle with that question because of the inability to effectively...
The 2022 Membership Marketing Benchmarking Report highlights our top findings on what drives membership growth. We explored w...