January 10, 2023

What Drives Membership Growth?

Each year the Membership Marketing Benchmarking Report aims to help associations meet their growth challenges by sharing statistically valid insights to build successful programs. The s...

November 08, 2022

5 actions to take before the New Year.

A lot has changed and is changing in membership marketing. However, the one constant I would argue that has not changed is the need to act–to do something. My very first supervisor told me repeatedly when I was not sure what to do as a m...

October 18, 2022

Getting Your Data House in Order

Have there been times when your association has wanted, or needed, an answer to the question “where are we at and how did we do,” but you can’t access the information? Many associations struggle with that question because of the inability to effectively...

August 09, 2022

Four Membership Growth Drivers

The 2022 Membership Marketing Benchmarking Report highlights our top findings on what drives membership growth. We explored w...

July 26, 2022

Learn about tactics that could boost your results this year.

How Can Digital Marketing Help You This Year?

As you consider your marketing strategy for the rest of the year, are you taking advantage of the power of the online channel? Digital ads allow you to reach your audience inexpensivel...

June 28, 2022

It's not too late to make an impact on 2022 year-end results.

Don’t forget your mid-year checkup!

We all hoped 2022 would be the start of the “new normal” after two years of unprecedented challenges. During a typical year at this time, we would be reviewing the initial plans we made, perform...