THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
One of the most common questions we hear is, "how do we improve our renewal rate?" While new member acquisition usually gets priority, new members don't mean too much if they only stick around for one year. Retaining members is the foundation to an effec...
If your association is like most organizations, you probably have some type of regional or local constituencies. These chapters serve as a key source of new members for associations. They provide an association with a local, communal presence and visibil...
If you are looking for your association’s next big growth opportunity, research is a great way to gain powerful insights about your members.
However, you don’t want to be one of the many associations that commission research and then leave the rep...
We all know that our audiences are inundated with more information than they can keep up with. How do you get your message across in overflowing inboxes?
The most important key is your call to action (CTA). Whether you’re creating a mail campaign,...
Each year the Membership Marketing Benchmarking Report aims to help associations meet their growth challenges by sharing statistically valid insights to build successful programs. The s...
A lot has changed and is changing in membership marketing. However, the one constant I would argue that has not changed is the need to act–to do something. My very first supervisor told me repeatedly when I was not sure what to do as a m...