THE RECOGNIZED LEADER in the membership marketing field, MGI provides associations and nonprofits expert guidance on growing and retaining membership through strategic thinking, in-depth research, proven programs, and a host of support services…
A lot has changed and is changing in membership marketing. However, the one constant I would argue that has not changed is the need to act–to do something. My very first supervisor told me repeatedly when I was not sure what to do as a m...
Have there been times when your association has wanted, or needed, an answer to the question “where are we at and how did we do,” but you can’t access the information? Many associations struggle with that question because of the inability to effectively...
The 2022 Membership Marketing Benchmarking Report highlights our top findings on what drives membership growth. We explored w...
How Can Digital Marketing Help You This Year?
As you consider your marketing strategy for the rest of the year, are you taking advantage of the power of the online channel? Digital ads allow you to reach your audience inexpensivel...
Don’t forget your mid-year checkup!
We all hoped 2022 would be the start of the “new normal” after two years of unprecedented challenges. During a typical year at this time, we would be reviewing the initial plans we made, perform...
I can’t recall the number of times I have had conversations with new client prospects who want to hire MGI to do “a project.” Although I appreciate the confidence and faith they put in us to successfully complete the work, I am still amazed when they exp...