August 09, 2022

Four Membership Growth Drivers

The 2022 Membership Marketing Benchmarking Report highlights our top findings on what drives membership growth. We explored w...

July 26, 2022

Learn about tactics that could boost your results this year.

How Can Digital Marketing Help You This Year?

As you consider your marketing strategy for the rest of the year, are you taking advantage of the power of the online channel? Digital ads allow you to reach your audience inexpensivel...

June 28, 2022

It's not too late to make an impact on 2022 year-end results.

Don’t forget your mid-year checkup!

We all hoped 2022 would be the start of the “new normal” after two years of unprecedented challenges. During a typical year at this time, we would be reviewing the initial plans we made, perform...

May 17, 2022

Is it time to move your organization from a project focus to real long-term planning?

I can’t recall the number of times I have had conversations with new client prospects who want to hire MGI to do “a project.” Although I appreciate the confidence and faith they put in us to successfully complete the work, I am still amazed when they exp...

April 19, 2022

2022 could be one of the easiest years to justify a dues increase.

The last two years have resulted in a real revenue challenge for many associations. Declining memberships, fewer exhibitors and attendees at meetings due to travel restrictions, and increased costs overall have had a significant impact on bottom lines. I...

March 08, 2022

Association Marketing Tips from the MGI Pros

We began our 15 Minutes to Impact podcast series at the start of the COVID crisis and it’s received great response. While Spotify isn’t going to be calling me with an offer anytime soon, we’ve been encoura...