Market Research

Talk to a Reseach Expert

Know what drives your audience.

Gain the insights you need to tailor messaging, improve engagement, and make data-informed decisions that fuel results.


Actionable insights, not just data
Every project is designed to inform real decisions and drive measurable outcomes.

Tailored to your goals
Get help prioritizing what matters most so your research stays focused, efficient, and impactful.

Quantitative and qualitative expertise
From surveys to focus groups, we use the right tools to get the right answers.

Flexible for any budget
From quick polls to in-depth studies, we offer scalable options to meet your needs.

What We Offer

Indispensability/Member Needs Assessment

Indispensability/Member Needs Assessment
Identify what matters most to your members and how well you're meeting those needs.

Value Proposition Research

Value Proposition Research
Understand what drives membership and what’s holding prospects back so you can grow with purpose.

Brand/Messaging Evaluation

Brand/Messaging Evaluation
Test your brand’s impact and fine-tune your messaging to better connect with your audience.

Price/Tiered Membership Evaluation

Price/Tiered Membership Evaluation
Identify the perfect pricing options for your products to balance value with accessibility

Environmental Scans

Environmental Scans
Stay ahead of emerging trends and challenges affecting your members.

Product/Benefit Analysis

Product/Benefit Analysis
See which offerings are resonating and where there’s room to innovate or improve.

Industry Insights/Best Practices Research

Industry Insights/Best Practices Research
Position your association as a thought leader by capturing timely perspectives on key issues.

Custom Research

Custom Research
Get tailored answers to your most pressing questions with research built around your goals, challenges, and audiences.

Career Mapping/Compensation Research

Career Mapping/Compensation Research
Support your members with data on salaries, benefits, and career paths in your industry.

Let’s Get to Work

MGI Your Growth Is Our Mission

Ready for growth? Get in touch today for solutions tailored to your needs.

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