Managing a membership organization is no small task. It can feel like there’s more to do than there is time in the day: database management, marketing, reporting, outreach, event management, payment processing, etc.
How can a member organization keep track of all of these elements? By using an association member management system, which we’ll explain in more detail.
One of the most time-consuming but crucial tasks of running a...
Membership growth relies on both new acquisitions and renewals–not one or the other. An organization can’t grow solely off of member renewals. And if your membership modely relies soley on recruiting new members but fails to retain existing members, there’s likely something broken in the member lifecycle journey.
The “lifecycle journey” we’re referring to is the five stages a prospect goes through before and after they become a membe...
By Tony Rossell, Senior Vice President
Associations Evolve: 2022 and Beyond was just released under the editorial leadership of Belinda Moore. The publication includes articles from...
By Tony Rossell, Senior Vice President
The past year and a half has presented associations with significant economic challenges. Many have realized lower revenue from meetings and less dues revenue.
One association executive summed up the situation this way. “It’s a lost year (and maybe two). . . The impact on our financial health may extend well beyond the pandemic as it takes years of careful financial st...
By Tony Rossell, Senior Vice President
With the proliferation of virtual meetings and new membership models, getting the price right is a hot topic. Proper pricing has a significant influence on an offering's viability and profitability, and should be part of the conversation from the start of the development process. Here are some of the ingredients that go into establishing a successful approach to pricing.
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