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According to our 2022 Membership Marketing Benchmarking Report, 7 out of 10 associations acknowledge that they have a strategic plan to engage members, do you? To increase member participation, engagement strategies are necessary. When members are engaged, they’re more likely to renew.

Membership engagement is at the heart of member retention. If you want to keep members around, you need to employ a continuous membership engagement strategy. In this blog, we discuss the following:

What is membership engagement?

Why does your association need to engage members?

How to engage members using your website

A...

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Running a paid membership site is one of the best ways to create a passive, recurring revenue stream for your association. However, for it to be a sustainable income source, you have to acquire numerous members, which is where membership marketing comes into the picture.

If you want to know how to increase memberships, you have to learn how to promote your membership site so that potential members know you exist. There are many ways you can begin marketing membership sites, and we’ll cover some of them today.

In this blog, you’ll learn how to promote your membership site using two key membership marketing ideas:

Search engine optimization

Email marketing

Your membership marketing effor...

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Is direct mail dead? Take a look at these direct mail statistics before you answer:

Direct mail offers a 29% return on investment.

Direct mail open rates can reach up to 90%.

Direct mail response rates are 5 to 9 times higher than any other advertising channel.

3 out of 5 U.S...

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According to MGI’s 2022 Membership Marketing Benchmarking Report, 38% of associations reported an increase in membership during 2021. So, what are some membership growth strategies that associations can use to recruit new members? In this blog, you’ll learn how to expand membership at your association using recruitment ideas that fall into two categories:

Digital marketing

Traditional marketing

At MGI, our five-step READ MORE

In this blog, you’ll find an overview of strategic business partnerships. Here’s what you can expect to learn:

What is a strategic partnership?

What makes a good strategic partnership?

How to create strategic partnerships

What are the benefits of strategic partnerships?

Let’s begin with the first question and define a strategic partnership.

What Is a Strategic Partnership?

In business, what is a strategic partner? A strategic partnership is an arrangement between two or more companies that agree to support each other in an effort to help both parties succeed. Strategic relationships are normally formed between non-competing businesses, sharing resou...

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