By Jana Sabol Darling, Senior Account Director
This year has been unlike any other. In 2020, we have faced a global pandemic, historic job losses, economic instability, political turmoil, and much more…and we are only in November. With everything going on, it wouldn’t come as a surprise if a Black Friday email campaign slipped through the cracks. But, the good news is that there’s still time!
Last year in the October MGI Tipster, we shared a few very basic tips for launching s...
By Elisa Joseph Anders, Senior Account Director
The COVID-19 crisis has turned many organizations’ best-laid plans upside down. However, some associations are thriving during this challenging time by providing indispensable value to members and using effective marketing tools to communicate that value.
This is the story of one association that sprang into action at the beginning of the COVID-19 crisis to help its members, its profession, and the public’s health. The results so far are inspiring.
The American Nurses Association (ANA), an MGI client, is the largest a...
By Tony Rossell, Senior Vice President
Most economists agree, based on recent reports on GDP and unemployment, that we are entering a recession. And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future.
Amidst the current challenges, there is data to provide some hope and insights. For over a decade MGI’s Membership Marketing Benchmarking Report has captured association membership best practices and statistics. One of the major disruptions impacting association membership was the Great...
There continues to be a lot of uncertainty about what business will look like short-term and long-term. An initial reaction by many marketers during this volatile and uncertain period has been to limit marketing efforts for channels such as email marketing.
But from our campaigns and testing, we’re seeing that email marketing campaigns, done correctly, are still proving highly effective. In fact, we’re seeing current email programs outperform those from several months ago when the economy was strong and life was operating business as usual.
So, what are some things that can...
By Tony Rossell, Senior Vice President
For all of us, our lives are in a state of disruption. This is no less true for our members and prospective members. That’s why there is no more important time for associations to boldly communicate with members about the practical assistance that they can provide to them. It is a time for associations to empathetically and proactively demonstrate the value of membership. As the saying goes, “A friend in need is a friend indeed.”
This help can come in multiple forms. Here are some ways that you can reach out and engage members right no...