Back to Basics: Why Do Members Lapse? And What You Can Do About It

JULY 23, 2018 / Back To Basics

There are many reasons members lapse, but so often the answer is some version of, “I didn’t see the value of membership, or I didn’t use my membership.”

The organization’s internal response to this reasoning is usually something along the lines of, “But we sent you twenty emails telling you the value of membership and outlining your benefits.”

If this sounds like you or someone you know, here are a few questions to ask yourself:

Are you articulating the value of membership benefits or just listing features?

For example, do you simply tell members they have access to your job site, or do you tell them they can save time finding the most qualified candidates for open positions, or find an…


Back to Basics: Membership Calculations

MAY 29, 2018 / Back To Basics

The Calculations Every Membership Professional Needs

Math doesn’t usually make it to the top of the list when people think about membership. And yet, if you work in a membership organization, you know that math and metrics are at the heart of what we do every day. We use math to understand where we’re starting, to figure out what’s working, what our ROI looks like, and what we need to change.

The math gives us insight into the health of an organization; is it growing, shrinking, or stagnating? Here are a few of the basic calculations we regularly work with to help us understand the current state of associations.

Renewal Rate

Renewal Rate measures the number of members kept over a given period of…