By Tony Rossell, Senior Vice President
“Why isn’t my membership growing?” We hear this question often in our consulting with associations. When we investigate the concern, a consistent theme emerges. In most instances, the root of the problem comes down to issues with the membership recruitment program.
That is why in the book, Membership Recruitment: How to Grow...
By Tony Rossell, Senior Vice President
Some of the most used words by association professionals this past year have been “pivot,” “adapt,” and “shift gears.” We have had to make changes in real-time. In short, we have had to innovate.
The need to innovate has led me to study some of the best practices in building an innovative mindset and culture. I have found two books as helpful guides. First is How Inno...
By Jana Sabol Darling, Senior Account Director
This year has been unlike any other. In 2020, we have faced a global pandemic, historic job losses, economic instability, political turmoil, and much more…and we are only in November. With everything going on, it wouldn’t come as a surprise if a Black Friday email campaign slipped through the cracks. But, the good news is that there’s still time!
Last year in the READ MORE
By Elisa Joseph Anders, Senior Account Director
The COVID-19 crisis has turned many organizations’ best-laid plans upside down. However, some associations are thriving during this challenging time by providing indispensable value to members and using effective marketing tools to communicate that value.
This is the story of one association that sprang into action at the beginning of the COVID-19 crisis to help its members, it...
By Tony Rossell, Senior Vice President
Most economists agree, based on recent reports on GDP and unemployment, that we are entering a recession. And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future.
Amidst the current challenges, there is data to provide some hope and insights. For over a decade MGI’s Membership Marketing Benchmarking Repo...