MGI recently released our 2019 Membership Marketing Benchmarking Report. While it’s filled with nearly 80 pages of data, one stat in particular stood out. 22% of associations experiencing an increase in the number of new members this year recently adopted a new membership model.
IPMA-HR, the leading public sector human resource organization, knows the impact of a new membership model firsthand. Faced with a declining membership, concern grew that their offerings were no longer meeti...
Flowers are blooming, butterflies are all aflutter, and days are getting longer, which can only mean one thing. Spring is here and we’re already nearly halfway through 2019!
If you’re wondering where the time went, you’re not alone. The good news is that right now is the perfect time to look at your 2019 plan and ask yourself if this year’s results are meeting expectations. If you wait until your year-end review, you are missing out on more than six months to course correct.
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FOR IMMEDIATE RELEASE
CONTACT
Rick Whelan, CDM
President
Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
rick@marketinggeneral.com
703-706-0350
Marketing General Incorporated Celebrates 40th Anniversary
ALEXANDRIA, VA—January 24, 2019—Marketing General Incorporated (MGI), a full-service membership marketing agency based since 1985 in Alexandria, VA,...
Rick Whelan, CDM
President, Marketing General Incorporated
In 1978, a small startup company in Washington, DC, took its first baby steps intent on helping a single association improve its membership numbers.
Fast forward to 2019 and that same company, Marketing General Incorporated, (MGI), is celebrating its 40th Anniversary as the largest association-focused direct marketing agency in North America. With more than 100 clients in 16 states, MGI is a mul...
Ready, Fire, Aim Membership Marketing
-Tony Rossell, MGI Senior Vice President
Inaction is the single largest enemy to association membership marketing success.
Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.
To many, it may sound like heresy, but very often the right course of action is to sim...