Blog

By Andrew Lee, Senior Account Executive

Direct mail continues to be a primary marketing vehicle for successful associations and has been shown to have a significant increase in response when combined with other marketing channels. But there are so many to choose from–how do you know where to start?

Use these tips to evaluate your testing plan and augment your direct mail efforts effectively and efficiently:

• Identify potential marketing channels for your target audience:
  Ask yourself, is your data able to support usage in other marketing channels? Email, addressable geofencing, digital ads (across a variety of platforms), connected TV, telemarketing, and ringless voicemail are just some of the…

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By Dana Lohneis, Senior Account Executive

Is member engagement central to your retention strategy? Effective engagement boosts retention rates, member loyalty, and your organization’s relevance. Without early engagement, both new and established members may slip away.

Engaging members requires an ongoing, proactive effort to provide relevant content, messaging, and opportunities that showcase value and build relationships. Here are five tips to help you enhance member engagement:

1. Segment and Personalize:Group members by demographics, interests, or engagement levels. Tailor your communications to address each segment’s needs. Personalize messages and content to make members feel recognized and…

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By Joanne Shaw, Account Executive

It’s easy to get lost in the glitz and glam of flashy advertisements; colors, images, and fonts all play a role in your marketing efforts, but if your message does not contain a strong request for action your ad will lose its effectiveness.

Before you begin writing any copy, ask yourself, “What do I want my customer/prospect to do, what action do I want them to take?” This answer can be boiled down to the simplest verb possible; join, rejoin, renew, register, etc. This is your Call to Action (CTA). The CTA is crucial in any marketing campaign. It can significantly influence the customer/prospect’s final decision. Therefore, your CTA must always be clear,…

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When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There may not be a better example of the implications of whether or not organizations innovate and embrace change.

In July of 1995, when Amazon first opened its online store, Sears possessed everything needed to become what Amazon is today and more. Sears had a dominant and trusted brand. They sold a full portfolio of products, from clothes to appliances to tools. Sears had an enormous print catalog, an extensive customer list, and warehouses to pack and ship purchases. In fact, for over one hundred years, Sears mailed out its big book catalog to a significant portion of the U.S…

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By Brittney Durbin, Senior Account Executive

If you want your business to thrive, you need to be investing in lead generation. Though you may not see immediate ROI in terms of sales or memberships, lead generation boosts your visibility, credibility, and reliability. You can’t meet your growth goals without it!

Even more importantly, customers in today’s competitive market are looking for relationships and experiences–not just products. Lead generation allows you to start meaningful conversations with potential customers, understand their needs, and tailor your offerings to meet those needs.

So how do you get started? Whether you’re building a lead generation program from scratch or interested…

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