What Does Benchmarking Mean in Business?

JUNE 30, 2022 / Tips & Insights

Today’s marketplace is ever-evolving, causing membership and association professionals to adapt continually. As a result, organizations are constantly searching for new ways to improve their operations and increase their bottom line. To accomplish this, benchmarking is a great place to start.

Benchmarking in business can help you achieve a competitive advantage by evaluating your organization and comparing it to top competitors. There are four different types of benchmarking, which we will discuss in detail. By the end of this article, you will have a thorough understanding of what benchmarking is, the benefits, and how you can begin benchmarking.

First, let’s answer the question, “What does benchmarking mean in business...


9 Event Marketing Tips for Associations

JUNE 28, 2022 / Tips & Insights

In this blog, we provide insights on how to market an event. A well-planned association marketing strategy is crucial for an event’s success. Every event presents an opportunity to reinforce the association’s mission and value proposition in order to retain current members and recruit new ones.

With the proliferation of online content, people have access to all types of information that used to be available only through association membership and industry conferences. As a result, today’s events must be exceptional to attract industry professionals and make advertisements more compelling.

The following event marketing tips and strategies will help you reach the right audience and get the word out to expand your reach. READ MORE

6 Membership Marketing Ideas to Recruit and Retain Members

JUNE 24, 2022 / Tips & Insights

Two challenges associations face are member recruitment and retention. Implementing effective marketing for membership organisations means investing in membership offer ideas that work. In this blog, we discuss strategies for marketing to prospects and members alike.

When marketing for membership organisations, one must consider the five stages of the membership lifecycle. This lifecycle includes the five stages a prospect goes through before and after joining your association: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. Today’s article focuses on the first three stages.

6 Marketing Ideas for Membership Organisations

Before you can begin successfully marketing your associatio...


3 High-impact Association Membership Recruitment Strategies

JUNE 13, 2022 / Tips & Insights

This article will list three high-impact ways to increase association membership. We’ll be reiterating some of the advice shared in our podcast, 15 Minutes to Impact, and offering additional strategies for how to improve membership in an organization. So if you’re forming a membership recruitment plan, this is the perfect blog to bookmark!

Create Ideal Client Avatars

Before deciding which association membership recruitment strategies to invest in, you have to know who you’re targeting.

Knowing how to attract new members starts with identifying what kind of new member you are trying to attract. When you can accurately des...


8 Member Engagement Ideas for Organizations

JUNE 07, 2022 / Tips & Insights

Building a loyal member base takes a lot of time and effort. You’re constantly marketing your organization to get in front of potential members, hoping to acquire them. But what happens once a new member joins? Do you stop exerting energy on them? Hopefully not!

If you want your organization to grow, you need to engage members through a membership engagement strategy continuously. To increase participation, organizations must execute various tactics to keep members involved and active. Putting in place an engagement plan can powerfully impact your membership results. The most recent Membership Marketing Benchmarking Report highlighted that associations reporting increases in membership renewals are likely to have a tactical pla...