Mailing lists are an effective way to communicate with existing customers, acquire new ones, and convert both. But in order to acquire the best mailing lists for your association, you need to know a few things.
According to Ed Mayer, an authority on direct mail marketing, the success of a marketing campaign depends on three things: your audience, offer, and presentation. If you don’t know who your target audience is, you can’t present them with a compelling offer.
You can search for the best mailing list companies on Google, but if you don’t know who you’re talking to, what you’re saying, and how to say it, your campaign won’t succeed. In this blog, we explore the details of marketing mailing lists. Here’s what you can expect to learn:
What are marketing ma...