Your Guide to Marketing Mailing Lists

SEPTEMBER 06, 2022 / Tips & Insights

Mailing lists are an effective way to communicate with existing customers, acquire new ones, and convert both. But in order to acquire the best mailing lists for your association, you need to know a few things.

According to Ed Mayer, an authority on direct mail marketing, the success of a marketing campaign depends on three things: your audience, offer, and presentation. If you don’t know who your target audience is, you can’t present them with a compelling offer.

You can search for the best mailing list companies on Google, but if you don’t know who you’re talking to, what you’re saying, and how to say it, your campaign won’t succeed. In this blog, we explore the details of marketing mailing lists. Here’s what you can expect to learn:

What are marketing ma...


How to Measure Member Engagement

AUGUST 29, 2022 / Tips & Insights

According to our 2022 Membership Marketing Benchmarking Report, 52% of executives believe lack of engagement is the primary reason members do not renew their membership–up from 50% in 2021.

The question becomes: Is measuring member engagement possible? The short answer is yes, but keep reading to learn how.

In this blog, we discuss:

The importance of membership engagement

How to increase member engagement

How to measure member engagement

First, let’s talk about the importance of membership engagement, so you know why we’re dedicating a whole blog to it.<...


Tips on Creating an Effective Member Engagement Strategy

AUGUST 05, 2022 / Tips & Insights

According to our 2022 Membership Marketing Benchmarking Report, 7 out of 10 associations acknowledge that they have a strategic plan to engage members, do you? To increase member participation, engagement strategies are necessary. When members are engaged, they’re more likely to renew.

Membership engagement is at the heart of member retention. If you want to keep members around, you need to employ a continuous membership engagement strategy. In this blog, we discuss the following:

What is membership engagement?

Why does your association need to engage members?

How to engage members using your website

At the end, we provide a holistic solution for deve...


2 Good Ideas for Marketing Membership Sites

JULY 28, 2022 / Tips & Insights

Running a paid membership site is one of the best ways to create a passive, recurring revenue stream for your association. However, for it to be a sustainable income source, you have to acquire numerous members, which is where membership marketing comes into the picture.

If you want to know how to increase memberships, you have to learn how to promote your membership site so that potential members know you exist. There are many ways you can begin marketing membership sites, and we’ll cover some of them today.

In this blog, you’ll learn how to promote your membership site using two key membership marketing ideas:

Search engine optimization

Email marketing

Your membership marketing efforts will depend on which READ MORE