How Event Management Supports the Growth of Membership Organizations

MAY 18, 2022 / Tips & Insights

Managing a membership organization is no small task. It can feel like there’s more to do than there is time in the day: database management, marketing, reporting, outreach, event management, payment processing, etc.

How can a member organization keep track of all of these elements? By using an association member management system, which we’ll explain in more detail.

One of the most time-consuming but crucial tasks of running a member organization is event management. Events help raise awareness and funds for organizations, as well as recruit new members that provide long-term support.

This blog answers thre...


5 Stages of the Membership Lifecycle

MAY 09, 2022 / Tips & Insights

Membership growth relies on both new acquisitions and renewals–not one or the other. An organization can’t grow solely off of member renewals. And if your membership modely relies soley on recruiting new members but fails to retain existing members, there’s likely something broken in the member lifecycle journey.

The “lifecycle journey” we’re referring to is the five stages a prospect goes through before and after they become a member of your association:






This article explores th...


A New Report Looks at the Future for Associations

JANUARY 27, 2022 / Tips & Insights

By Tony Rossell, Senior Vice President

Associations Evolve Cover

Associations Evolve: 2022 and Beyond was just released under the editorial leadership of Belinda Moore. The publication includes articles from  50 leaders in the global association community. I was honored to be included in the group. With over 100 pages of content, I thought it might be helpful to share some selected quotes from the publication. Of course, you can download the entire document with ...


Is It Time for a Membership Dues Increase?

NOVEMBER 01, 2021 / Tips & Insights

By Tony Rossell, Senior Vice President

The past year and a half has presented associations with significant economic challenges. Many have realized lower revenue from meetings and less dues revenue.  

One association executive summed up the situation this way.  “It’s a lost year (and maybe two). . . The impact on our financial health may extend well beyond the pandemic as it takes years of careful financial stewardship to build reserves and we’re spending it now.”

To help offset the reduced revenue, associations are exploring increasing dues. Based on data and experience, here are some best practices to consider when implementing a dues increase.  

How of...


How to Price Your Conference, Professional Development, and Membership

APRIL 22, 2021 / Tips & Insights

By Tony Rossell, Senior Vice President

With the proliferation of virtual meetings and new membership models, getting the price right is a hot topic. Proper pricing has a significant influence on an offering's viability and profitability, and should be part of the conversation from the start of the development process. Here are some of the ingredients that go into establishing a successful approach to pricing.

Pricing Strategy

For almost any product or service, there is a wide range of pricing options. For example, a quick internet search for a pair of sneakers shows a price range from $6.99 to $795. There are vastly different...