Mid-Year Marketing: Review, Analyze, Optimize

MAY 21, 2019 / Tips & Insights

Flowers are blooming, butterflies are all aflutter, and days are getting longer, which can only mean one thing. Spring is here and we’re already nearly halfway through 2019!

If you’re wondering where the time went, you’re not alone. The good news is that right now is the perfect time to look at your 2019 plan and ask yourself if this year’s results are meeting expectations. If you wait until your year-end review, you are missing out on more than six months to course correct.

It’s time for your mid-year marketing check-in.

Not sure where to start? Her...

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Marketing General Incorporated Celebrates 40th Anniversary

JANUARY 28, 2019 / MGI in the News

FOR IMMEDIATE RELEASE

CONTACT
Rick Whelan, CDM
President
Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
rick@marketinggeneral.com
703-706-0350

Marketing General Incorporated Celebrates 40th Anniversary

ALEXANDRIA, VA—January 24, 2019—Marketing General Incorporated (MGI), a full-service membership marketing agency based since 1985 in Alexandria, VA, is celebrating its 40th anniversary in 2019. MGI partners with associations to raise new membership...

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40 Years of Helping Membership Organizations Grow

JANUARY 24, 2019 / MGI in the News

Rick Whelan, CDM
President, Marketing General Incorporated

In 1978, a small startup company in Washington, DC, took its first baby steps intent on helping a single association improve its membership numbers.

Fast forward to 2019 and that same company, Marketing General Incorporated, (MGI), is celebrating its 40th Anniversary as the largest association-focused direct marketing agency in North America. With more than 100 clients in 16 states, MGI is a multi-faceted company that has made an indelible mark and grown consistently in size, results, and repu...

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Ready, Fire, Aim Membership Marketing

NOVEMBER 15, 2018 / Tips & Insights

Ready, Fire, Aim Membership Marketing

-Tony Rossell, MGI Senior Vice President

Inaction is the single largest enemy to association membership marketing success.

Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

To many, it may sound like heresy, but very often the right course of action is to simply do something. I call this the Ready, Fire, Aim solution. By doing something, an associa...

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What Lies Beneath!

AUGUST 30, 2018 / Tips & Insights

Actual Photo of the Iceberg that Sank the TitanicActual Photo of the Iceberg that Sank the Titanic

The Hidden Obvious – Search and Discover it Before Adding another Layer of Complexity.

I said this in the last Tipster I wrote: I am nearing retirement after 41 years of professional marketing. It has been an invigorating, aggravating, and enervating run. I...

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