After facing several years of unprecedented global events, associations have begun to emerge from the heavy toll of the pandemic. Associations are back to focusing on membership growth. We are now gathering responses for the 2023 edition of the Membership Marketing Benchmarking Report. However, let’s look back at some of the top findings from our 2022 results to see the tactics that other associations used to achieve their recruitment goals. Here’s what we found:
1. Adding New Members is a Top Driver of Total Membership Growth
In 2022, we found that 43% of all associations reported new member growth (up from 29% in 2021). Associations reporting increases in their one-year and five-year…