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Two challenges associations face are member recruitment and retention. Implementing effective marketing for membership organisations means investing in membership offer ideas that work. In this blog, we discuss strategies for marketing to prospects and members alike.

When marketing for membership organisations, one must consider the five stages of the membership lifecycle. This lifecycle includes the five stages a prospect goes through before and after joining your association: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. Today’s article focuses on the first three stages.

6 Marketing Ideas for Membership Organisations

Before yo...

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This article will list three high-impact ways to increase association membership. We’ll be reiterating some of the advice shared in our podcast, 15 Minutes to Impact, and offering additional strategies for how to improve membership in an organization. So if you’re forming a membership recruitment plan, this is the perfect blog to bookmark!

Create Ideal Client Avatars

Before deciding which association membership recruitment strategies to invest in, you have to know who you’re targeting.

Knowing how to attract new members starts with identifying what kind of new member you...

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Building a loyal member base takes a lot of time and effort. You’re constantly marketing your organization to get in front of potential members, hoping to acquire them. But what happens once a new member joins? Do you stop exerting energy on them? Hopefully not!

If you want your organization to grow, you need to engage members through a membership engagement strategy continuously. To increase participation, organizations must execute various tactics to keep members involved and active. Putting in place an engagement plan can powerfully impact your membership results. The most recent Membership Marketing Benchmarking Report highlighted that associations reporting increases in mem...

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Managing a membership organization is no small task. It can feel like there’s more to do than there is time in the day: database management, marketing, reporting, outreach, event management, payment processing, etc.

How can a member organization keep track of all of these elements? By using an association member management system, which we’ll explain in more detail.

One of the most time-consuming but crucial tasks of running a member organization is event management. Events help raise awareness and funds for organizations, as well as recruit new members that provid...

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Membership growth relies on both new acquisitions and renewals–not one or the other. An organization can’t grow solely off of member renewals. And if your membership modely relies soley on recruiting new members but fails to retain existing members, there’s likely something broken in the member lifecycle journey.

The “lifecycle journey” we’re referring to is the five stages a prospect goes through before and after they become a member of your association:

Awareness

Recruitment

Engagement

Renewal

Re...

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