Build revenue beyond dues.
Your association has more opportunities than you realize. Let’s find them.
Associations are looking for new ways to diversify revenue, strengthen corporate relationships, and deliver greater value to members.
MGI Business Development Services help turn those opportunities into action.
From sponsorships and corporate partnerships to new programs, advertising, affinity opportunities, and collaborative alliances, we help associations identify what is possible and bring it to market.
We help you build it. Market it. Sell it. Grow it.
LET’S TALK BUSINESS DEVELOPMENT
Sometimes the next revenue opportunity isn’t something completely new. It may come from looking differently at your audience, programs, relationships, content, or expertise.
MGI can help develop and execute opportunities including:
Technology Showcases & Demo Days
Bring education and solutions together through programs that give members access to new tools and expertise while creating meaningful opportunities for vendors and corporate partners.
MGI can help with program strategy, vendor recruitment, sponsorship development, marketing, and execution.
Member Appreciation Programs
Create high-value experiences that celebrate and engage members while bringing relevant industry partners into the experience.
From developing the concept and recruiting vendors to marketing the program, MGI can help bring all the pieces together.
Sponsorships & Corporate Partnerships
Move beyond logos and one-time transactions.
MGI can help evaluate, package, market, and sell sponsorship and partnership opportunities designed to create greater value for your association and the companies that want to engage with your members.
Advertising & Digital Opportunities
Your website, email, content, publications, and other digital channels may hold untapped revenue potential.
We help associations identify and package opportunities that give companies meaningful access to the audiences they want to reach.
Affinity & New Revenue Programs
Connect member needs with trusted products, services, and solutions while creating new revenue opportunities for your association.
MGI can help identify potential programs, develop the model, find the right partners, and bring the opportunity to market.
Business Development & Sales Support
Have the opportunity but not the bandwidth?
MGI can serve as an extension of your team, helping with prospect identification, outreach, sales, marketing, partner development, and ongoing growth.
Business Development Alliances
Sometimes scale creates opportunities that one association cannot achieve alone.
MGI’s Business Development Alliance model brings associations together to expand reach, share resources, create stronger opportunities for corporate partners, and generate new sources of non-dues revenue.
The model can take different forms depending on the organizations involved.
National Associations + Chapters
Create coordinated business development opportunities across your chapter or affiliate network, giving corporate partners broader reach while creating value throughout the organization.
State & Regional Associations
Have you built a successful program, partnership, or model that could work in other markets?
MGI can help explore opportunities to extend that success to peer associations, including models that create additional revenue for the association leading the effort.
Peer Associations
Associations serving similar audiences in different markets can join forces to create greater scale, share business development resources, and develop opportunities that may not be feasible individually.
Associations Looking for More Resources
You don’t need to build an entire business development operation internally.
An Alliance can provide access to greater reach, corporate relationships, programs, and business development support while allowing participating associations to remain focused on their members and mission.
One model. More markets. More opportunity.
Want to reach the association market? Let’s talk.
MGI doesn’t only help associations create opportunities. We also help companies find the right ones.
If your company wants to reach professionals, decision-makers, or businesses within the industries our association clients serve, MGI can help identify meaningful ways to connect.
Opportunities may include:
Whether you’re trying to reach one highly targeted audience or expand into multiple association markets, we’ll help explore the right fit.
A great idea doesn’t generate revenue unless someone brings it to life.
That’s where MGI is different.
We bring together business development, marketing, sales, and association expertise to help move opportunities from idea to execution.
Whether you’re looking to strengthen what you already have, launch something new, expand a successful program, develop stronger corporate relationships, or create an entirely new model through collaboration, we’re ready to help.
More revenue. More value. More possibilities.
Let’s find your association’s next opportunity.
Ready for growth? Get in touch today for solutions tailored to your needs.