Case Study – ADEA


The American Dental Education Association (ADEA) came to MGI in 2015, seeking ways to reach and engage prospective dental students with the goal of converting them to applicants for ADEA AADSAS® (ADEA Associated American Dental Schools Application Service), the centralized application service for all U.S. dental schools. MGI worked with ADEA to launch a paid digital lead generation and email nurture campaign, offering free dental school information and admission tips through digital downloads created by MGI. The program reached its initial 6-month target of collecting an additional 1,800 leads within the first five months.

Since its inception in June of 2015, the program has generated hundreds of millions of ad impressions, over 200,000 ad clicks, and almost 33,000 leads at a cost per lead of $9.00, all while yielding significant ROI making it one of MGI’s most profitable online accounts.

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