By Jana Darling, MGI President
For nearly 50 years, MGI has had one mission: helping membership organizations achieve meaningful, measurable growth.
Whether it’s growing membership, increasing revenue, strengthening engagement, or expanding impact, we’ve always believed growth comes from thoughtful strategy paired with exceptional execution.
Today, I’m excited to share an important next step in that journey.
Up10 Solutions is now part of MGI.
This is about more than bringing two companies together. It’s about building a stronger partner for the organizations we serve and investing in what our clients will need in the years ahead.
Why This Matters
Associations and membership organizations are navigating increasingly complex challenges.
Organizations are expected to attract new members, deepen engagement, diversify revenue, demonstrate value, and adapt to constant change–all while doing more with limited resources.
Meeting those expectations takes more than great marketing. It requires connected thinking, integrated strategies, and a partner who understands how every part of an organization contributes to growth.
This is exactly why Up10 Solutions is such a strong strategic fit.
MGI has long been recognized as a leader in association and membership marketing, helping organizations grow through strategic insight, research, data-driven marketing, and integrated campaign execution.
The addition of Up10 Solutions strengthens our expertise across the full membership lifecycle and meaningfully expands our capabilities in non-dues revenue, revenue diversification, and growth strategy. Together, these enhanced capabilities broaden both our expertise and our resources to help organizations navigate an increasingly complex landscape and achieve sustainable, long-term growth.
Looking Ahead
I’m incredibly excited about what’s ahead–not just for MGI, but for our clients and the broader association industry.
We’ll continue investing in our people, deepening our expertise, and expanding the solutions organizations need to adapt, innovate, and grow with confidence.
As the needs of membership organizations continue to evolve, so will we.
Because our mission hasn’t changed.
It’s simply stronger.
Your Growth Is Our Mission.
Jana Darling is an association marketing leader with nearly 20 years of experience helping organizations grow and evolve. Drawing on both agency and in-house experience, she aligns vision, resources, and execution to drive sustainable growth and long-term member value.
Ready for growth? Get in touch today for solutions tailored to your needs.