Two challenges associations face are member recruitment and retention. Implementing effective marketing for membership organisations means investing in membership offer ideas that work. In this blog, we discuss strategies for marketing to prospects and members alike.
When marketing for membership organisations, one must consider the five stages of the membership lifecycle. This lifecycle includes the five stages a prospect goes through before and after joining your association: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. Today’s article focuses on the first three stages.
6 Marketing Ideas for Membership Organisations
Before you can begin successfully marketing your associatio...