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MGI recently released our 2019 Membership Marketing Benchmarking Report. While it’s filled with nearly 80 pages of data, one stat in particular stood out. 22% of associations experiencing an increase in the number of new members this year recently adopted a new membership model.

IPMA-HR, the leading public sector human resource organization, knows the impact of a new membership model firsthand. Faced with a declining membership, concern grew that their offerings were no longer meeting the needs of public sector HR professionals. To turn the tide on their membership, they knew that something needed to change.

And change it did — within one year, IPMA-HR’s membership grew by 21%.

So how did they…

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Flowers are blooming, butterflies are all aflutter, and days are getting longer, which can only mean one thing. Spring is here and we’re already nearly halfway through 2019!

If you’re wondering where the time went, you’re not alone. The good news is that right now is the perfect time to look at your 2019 plan and ask yourself if this year’s results are meeting expectations. If you wait until your year-end review, you are missing out on more than six months to course correct.

It’s time for your mid-year marketing check-in.

Not sure where to start? Here are five tips to guide your mid-year marketing review:

1. Look at results.As it’s commonly said, to know where you’re going, you have to know where…

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FOR IMMEDIATE RELEASE

CONTACT
Rick Whelan, CDM
President
Marketing General Incorporated
625 North Washington Street, Suite 450
Alexandria, VA 22314
rick@marketinggeneral.com
703-706-0350

Marketing General Incorporated Celebrates 40th Anniversary

ALEXANDRIA, VA—January 24, 2019—Marketing General Incorporated (MGI), a full-service membership marketing agency based since 1985 in Alexandria, VA, is celebrating its 40th anniversary in 2019. MGI partners with associations to raise new membership counts, increase dues revenue and boost non-dues revenue streams. Helping membership organizations grow for 40 years, it is the largest association-focused direct marketing agency in North America.

“The…

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Rick Whelan, CDM
President, Marketing General Incorporated

In 1978, a small startup company in Washington, DC, took its first baby steps intent on helping a single association improve its membership numbers.

Fast forward to 2019 and that same company, Marketing General Incorporated, (MGI), is celebrating its 40th Anniversary as the largest association-focused direct marketing agency in North America. With more than 100 clients in 16 states, MGI is a multi-faceted company that has made an indelible mark and grown consistently in size, results, and reputation.

Few organizations in any line of business survive 40 years. In the association marketing world, it’s unprecedented.

Many factors have…

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Tony Rossell, MGI Senior Vice President

Inaction is the single largest enemy to association membership marketing success.

Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

To many, it may sound like heresy, but very often the right course of action is to simply do something. I call this the Ready, Fire, Aim solution. By doing something, an association may very well discover that they are sitting on some big opportunities.

One group that I am familiar with has 100,000 opt-in emails from prospects who have registered on their website. However, the…

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