Back to Basics: Membership Calculations

MAY 29, 2018 / Back To Basics

The Calculations Every Membership Professional Needs

Math doesn’t usually make it to the top of the list when people think about membership. And yet, if you work in a membership organization, you know that math and metrics are at the heart of what we do every day. We use math to understand where we’re starting, to figure out what’s working, what our ROI looks like, and what we need to change.

The math gives us insight into the health of an organization; is it growing, shrinking, or stagnating? Here are a few of the basic calculations we regularly work with to help us understand the current state of associations.

Renewal Rate

Renewal Rate measures the number of members kept over a give...