Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission

An effective membership recruitment program is the key to association growth, financial health, and mission success. In Membership Recruitment, Tony Rossell shows how you can grow your membership in good times and bad. This book is filled with practical guidance based on Rossell’s 30 years of consulting with hundreds of membership groups as well as his lead role in helping to compile benchmark research from thousands of associations.

You’ll learn:

  • How to make a case for supporting membership growth in your association
  • The compelling economics of membership compared to any other product offering
  • The five stages of a member’s relationship journey with an association
  • How to define your target markets and reach top prospects
  • Techniques to build a compelling value proposition and marketing message
  • How to test, track, and analyze membership campaigns for optimal results
  • The top innovations that support continued membership growth and resiliency

Using real-world examples as well as providing practical insights, Tony explains what works and what doesn’t based on his experiences.

This new release is available in both eBook and paperback.

Purchase your copy today!

“This book provides a deep dive into the membership recruitment process and will be a great tool for any association that seeks a guide to expanding market share and membership.”

Sarah L. Sladek
Founder and CEO, XYZ University

“If I were going to read only one book on how to develop, nurture, and grow your business, particularly during these challenging times, it would be this one. Tony has been the industry expert for the past thirty years and his knowledge is invaluable.”

Chris Strong
Senior Vice President, Conventions and Membership, National Business Aviation Association

“You might never be lucky enough to work with Tony, but if you have the good sense to purchase his book, you will benefit from his lifetime of experience to gain practical, powerful insights and frameworks that drive membership growth.”

Stephen Fox
Vice President, Membership and Constituent Relations, American Nurses Association

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