There continues to be a lot of uncertainty about what business will look like short-term and long-term. An initial reaction by many marketers during this volatile and uncertain period has been to limit marketing efforts for channels such as email marketing.
But from our campaigns and testing, we’re seeing that email marketing campaigns, done correctly, are still proving highly effective. In fact, we’re seeing current email programs outperform those from several months ago when the economy was strong and life was operating business as usual.
So, what are some things that can be done right now to make your email marketing campaigns more effective? Here are five tips:
Test everything, especially…