Tip #1 – Engage!
If renewal time is the first time throughout the year you’re checking in with your members, you’ve just become the relative no one talks to because he only asks for money. Have an on-boarding and ongoing engagement plan in place, check in with your members at various points throughout the year, and increase your efforts with your at-risk member groups.
Members who engage even one additional ti...
The client was dubious. “Our members don’t use mail. They’re used to electronic everything. We don’t think mail will work as part of our renewal series.”
They agreed to test the inclusion of mail alongside email and Facebook advertising for one segment of our campaign target audience. If it didn’t move the needle, we wouldn’t repeat it.
So what was the result? The cell that received mail in addition to digital reminder...
The Calculations Every Membership Professional Needs
Math doesn’t usually make it to the top of the list when people think about membership. And yet, if you work in a membership organization, you know that math and metrics are at the heart of what we do every day. We use math to understand where we’re starting, to figure out what’s working, what our ROI looks like, and what we need to change.
The math gives us insight into t...