How to Improve Membership in Your Association

JULY 14, 2022 / Tips & Insights

According to MGI’s 2022 Membership Marketing Benchmarking Report, 38% of associations reported an increase in membership during 2021. So, what are some membership growth strategies that associations can use to recruit new members? In this blog, you’ll learn how to expand membership at your association using recruitment ideas that fall into two categories:

Digital marketing

Traditional marketing

At MGI, our five-step READ MORE

What Is a Strategic Partner?

JULY 05, 2022 / Tips & Insights

In this blog, you’ll find an overview of strategic business partnerships. Here’s what you can expect to learn:

What is a strategic partnership?

What makes a good strategic partnership?

How to create strategic partnerships

What are the benefits of strategic partnerships?

Let’s begin with the first question and define a strategic partnership.

What Is a Strategic Partnership?

In business, what is a strategic partner? A strategic partnership is an arrangement between two or more companies that agree to support each other in an effort to help both parties succeed. Strategic relationships are normally formed between non-competing businesses, sharing resou...


What Does Benchmarking Mean in Business?

JUNE 30, 2022 / Tips & Insights

Today’s marketplace is ever-evolving, causing membership and association professionals to adapt continually. As a result, organizations are constantly searching for new ways to improve their operations and increase their bottom line. To accomplish this, benchmarking is a great place to start.

Benchmarking in business can help you achieve a competitive advantage by evaluating your organization and comparing it to top competitors. There are four different types of benchmarking, which we will discuss in detail. By the end of this article, you will have a thorough understanding of what benchmarking is, the benefits, and how you can begin benchmarking.

First, let’s answer the question, “What does benchmarking mean in business...


9 Event Marketing Tips for Associations

JUNE 28, 2022 / Tips & Insights

In this blog, we provide insights on how to market an event. A well-planned association marketing strategy is crucial for an event’s success. Every event presents an opportunity to reinforce the association’s mission and value proposition in order to retain current members and recruit new ones.

With the proliferation of online content, people have access to all types of information that used to be available only through association membership and industry conferences. As a result, today’s events must be exceptional to attract industry professionals and make advertisements more compelling.

The following event marketing tips and strategies will help you reach the right audience and get the word out to expand your reach. READ MORE