Blog

By Jana Darling - MGI President

In times of uncertainty, professional associations play a pivotal role in supporting their members and engaging others in their industry. As we navigate through complex economic and political landscapes, the need for steadfast communication, advocacy, and community-building becomes paramount.

Tony Rossell stated during past times of uncertainty, particularly during the early stages of the COVID-19 pandemic, “It is a time for associations to empathetically and proactively demonstrate the value of membership.” Associations have the unique opportunity to be the guiding light for their members, offering practical assistance and a sense of belonging during…

READ MORE

By Todd Michaels - Vice President, Digital Services

Bringing in new members is essential to the growth of any association. With all the hard work that goes into obtaining new members, we want to ensure that their first experiences with your association are impactful and that your new members quickly engage with your association.

Renewing your first-year members is critical to ensure long-term growth for your association. What are the steps you have in place to onboard new members? Is it a “one and done” strategy of sending new member emails and a welcome packet during the first 30 days of membership? Are you speaking to your new members differently during their first year of membership than…

READ MORE

Jana Darling to Lead Marketing General Incorporated

Marketing General Incorporated (MGI) is thrilled to announce the appointment of Jana Darling as its new President, effective Monday, November 11. This leadership transition marks an exciting new chapter for MGI as it continues to build on its legacy of excellence in association marketing.

Jana brings nearly 20 years of experience – including 10 years with MGI – and her deep marketing knowledge to the nonprofit and association communities. Specializing in the strategic management and execution of integrated marketing campaigns, Jana has an extensive track record of success on both sides of the association/agency partnership.

“I am extremely…

READ MORE

By Andrew Lee, Senior Account Executive

Direct mail continues to be a primary marketing vehicle for successful associations and has been shown to have a significant increase in response when combined with other marketing channels. But there are so many to choose from–how do you know where to start?

Use these tips to evaluate your testing plan and augment your direct mail efforts effectively and efficiently:

• Identify potential marketing channels for your target audience:
  Ask yourself, is your data able to support usage in other marketing channels? Email, addressable geofencing, digital ads (across a variety of platforms), connected TV, telemarketing, and ringless voicemail are just some of the…

READ MORE

By Dana Lohneis, Senior Account Executive

Is member engagement central to your retention strategy? Effective engagement boosts retention rates, member loyalty, and your organization’s relevance. Without early engagement, both new and established members may slip away.

Engaging members requires an ongoing, proactive effort to provide relevant content, messaging, and opportunities that showcase value and build relationships. Here are five tips to help you enhance member engagement:

1. Segment and Personalize:Group members by demographics, interests, or engagement levels. Tailor your communications to address each segment’s needs. Personalize messages and content to make members feel recognized and…

READ MORE