By Tony Rossell, Senior Vice President
The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. A multi-year high of 49% of associations say they saw an increase in their membership numbers. However, for some growing their membership remains a challenge. A total of 22% of respondents shared that their membership has declined.
So, in addition to reporting the characteristics and practices of growing associations this year, we also asked in our research what impediments hold back growth. In their own words, with some minor edits, here are what association executives told us holds membership back.
“Not…