Organic Social Media … it’s an amazingly powerful way to engage and interact with members and prospects alike, but it is also constantly changing, challenging to measure, and time consuming.
Not only do you need to be generating content and responding to comments, but you need to pick the right content for the right platforms, mix your mediums, and post at the right times on a near daily basis.
Factor in that the relevance of your social media is not always fully understood by organization decision-makers, every platform runs its own set of analytics that are not all created equal, and there are only so many hours in the day, and running an effective organic social media program isn’t as simple as just clicking “post.”
So how do you know what you need to improve, where to put your energy, and how to best optimize your efforts?
The best way to assess your organic social media program is through a social media audit. A good social media audit should help you:
Answering all of the questions above will help you gain a clear understanding of your current program regardless of whether you’re new to adopting social media or well underway.
And if you need help with your social media audit, reach out to us. Contact Rebecca Rubin, Account Director at firstname.lastname@example.org or at 703-706-0395.