Blog: Tips & Insights

Is direct mail dead? Take a look at these direct mail statistics before you answer:

• Direct mail offers a 29% return on investment.
• Direct mail open rates can reach up to 90%.
• Direct mail response rates are 5 to 9 times higher than any other advertising channel.
• 3 out of 5 U.S. respondents say they enjoy getting mail from brands about new products.

Considering these statistics alone, direct mail is alive and well.

In this blog, we discuss everything you need to know about direct marketing. Learn what a list broker is, the difference between list brokers for direct mail and email list brokers, and how to get in touch with the best direct mailing list service.

What Is Direct Marketing?

Direct marketing

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According to MGI’s 2022 Membership Marketing Benchmarking Report, 38% of associations reported an increase in membership during 2021. So, what are some membership growth strategies that associations can use to recruit new members? In this blog, you’ll learn how to expand membership at your association using recruitment ideas that fall into two categories:

• Digital marketing
• Traditional marketing

At MGI, our five-step Membership Lifecycle^™ has proven to be an effective model for designing customized association membership growth strategies and solutions. The first of two phases in the Membership Lifecycle^™is Acquisition. Within the Acquisition phase, there are two stages: Awareness and…

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In this blog, you’ll find an overview of strategic business partnerships. Here’s what you can expect to learn:

• What is a strategic partnership?
• What makes a good strategic partnership?
• How to create strategic partnerships
• What are the benefits of strategic partnerships?

Let’s begin with the first question and define a strategic partnership.

What Is a Strategic Partnership?

In business, what is a strategic partner? A strategic partnership is an arrangement between two or more companies that agree to support each other in an effort to help both parties succeed. Strategic relationships are normally formed between non-competing businesses, sharing resources and leveraging key assets with the mission to…

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Today’s marketplace is ever-evolving, causing membership and association professionals to adapt continually. As a result, organizations are constantly searching for new ways to improve their operations and increase their bottom line. To accomplish this, benchmarking is a great place to start.

Benchmarking in business can help you achieve a competitive advantage by evaluating your organization and comparing it to top competitors. There are four different types of benchmarking, which we will discuss in detail. By the end of this article, you will have a thorough understanding of what benchmarking is, the benefits, and how you can begin benchmarking.

First, let’s answer the question, “What does…

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In this blog, we provide insights on how to market an event. A well-planned association marketing strategy is crucial for an event’s success. Every event presents an opportunity to reinforce the association’s mission and value proposition in order to retain current members and recruit new ones.

With the proliferation of online content, people have access to all types of information that used to be available only through association membership and industry conferences. As a result, today’s events must be exceptional to attract industry professionals and make advertisements more compelling.

The following event marketing tips and strategies will help you reach the right audience and get the word…

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