Blog: Tips & Insights

By Rich Whelan, Senior Relationship Manager

Effective Approaches to Acquire, Engage, and Retain Members

It’s time for associations to begin planning their membership marketing strategies for 2026 or reconsider their approach during the first six months of their plan year.

Any strong plan must focus on creating real member value, fostering engagement, and building long-term relationships with individuals who share common interests or professional goals. All associations face evolving expectations, technological advancements, and increased competition for members or share of wallet from both other associations and from for-profits.

Membership marketing involves strategic planning and…

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By Charity Westfall, Manager, Telemarketing Services

Membership renewal rates dropping? Members not responding to email or mail? First-year members not sticking around? Let’s have a conversation!

Many people feel that live outbound telemarketing doesn’t work any longer due to all the “spam” calls out there, but that is just not true. We still see strong contact rates, and when a personalized call is made at the appropriate time, members appreciate the reminder and renew.

Here are a few strategies and insights that might help:

1. Timing is Key: As with any outreach, it is important to know when to reach out to your members by phone. This is different for every organization, but it is always best to…

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By Brittney Durbin, Senior Account Executive

The marketing world is constantly evolving, and staying ahead of consumer expectations is key. Consumers want relevance—communications that speak directly to their needs, preferences, and behaviors. Personalization is becoming the standard for brands that want to build real, lasting connections through meaningful engagement with their consumers.

Thanks to smarter data and more advanced technology, brands are finally able to deliver experiences that feel personal and not pushy. These experiences include customized product recommendations, tailored landing pages, and emails that feel relevant and not spammy.

With the decline of third-party cookies and…

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By Jana Darling - MGI President

Market disruptions, economic shifts, and policy changes can create uncertainty, but one thing remains clear: Associations must continue marketing to engage, recruit, and retain members. Consistently reaching your audience across all phases of the membership lifecycle–awareness, recruitment, engagement, renewal, and reinstatement–ensures long-term stability and growth.

I previously discussed the vital role associations can play in navigating uncertainty. And now I’d like to focus on a few key strategies to ensure your marketing remains effective, relevant, and impactful during this time.

1. Awareness Building: Be a Trusted Industry Leader

Your association’s ability…

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By Jana Darling - MGI President

In times of uncertainty, professional associations play a pivotal role in supporting their members and engaging others in their industry. As we navigate through complex economic and political landscapes, the need for steadfast communication, advocacy, and community-building becomes paramount.

Tony Rossell stated during past times of uncertainty, particularly during the early stages of the COVID-19 pandemic, “It is a time for associations to empathetically and proactively demonstrate the value of membership.” Associations have the unique opportunity to be the guiding light for their members, offering practical assistance and a sense of belonging during…

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