Ready, Fire, Aim Membership Marketing
-Tony Rossell, MGI Senior Vice President
Inaction is the single largest enemy to association membership marketing success.
Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.
To many, it may sound like heresy, b...
Actual Photo of the Iceberg that Sank the Titanic
The Hidden Obvious – Search and Discover it Before Adding another Layer of Complexity.
I said this in the last Ti...
Tip #1 – Engage!
If renewal time is the first time throughout the year you’re checking in with your members, you’ve just become the relative no one talks to because he only asks for money. Have an on-boarding and ongoing engagement plan in place, check in with your members at various points throughout the year, and increase your efforts with your at-risk member groups.
Members who engage even one additional ti...
The client was dubious. “Our members don’t use mail. They’re used to electronic everything. We don’t think mail will work as part of our renewal series.”
They agreed to test the inclusion of mail alongside email and Facebook advertising for one segment of our campaign target audience. If it didn’t move the needle, we wouldn’t repeat it.
So what was the result? The cell that received mail in addition to digital reminder...