NCFR

Deliverables

Data analysis and interpretation
Evidence-based strategic recommendations
Ongoing consultation and refinement of findings

The Challenge

NCFR sought to gain deeper insights into their membership and constituents to guide strategic decisions. They needed clear, actionable data to help refine marketing efforts and improve audience engagement while maintaining full understanding and confidence in the findings.

The Solution

MGI partnered closely with NCFR to manage every phase of the project with transparency and care. The team:

Maintained regular communication and clear timelines
Welcomed feedback and made thoughtful revisions to improve data insights
Explained key findings in accessible terms, fostering shared understanding

Delivered strategic recommendations grounded in evidence

The Result

MGI’s partnership empowered NCFR to:

Make informed decisions about membership strategies
Refine marketing efforts to target high-impact audiences
Identify preferred engagement methods among constituents
Set the foundation for tracking key performance indicators
Strengthen confidence in data-led decision-making

“Associations looking to market effectively to their audiences will find a valuable partner in MGI.” — NCFR