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ACOG

Deliverables

  • High-Impact, Lower-Cost Digital Acquisition Campaign
  • Real-Time Performance & Revenue Tracking
  • Ongoing Membership Growth & ROI

The Challenge

With a limited membership acquisition budget, ACOG needed a cost-effective solution to increase membership applications and boost overall revenue without significantly expanding its marketing spend.

The Solution

In March 2024, MGI launched a Direct Join campaign using Google Search and AdRoll to drive membership applications. The multi-channel digital strategy included:

  • Google Search Ads: Targeted high-intent prospects actively searching for relevant membership terms, maximizing visibility and conversion potential.
  • AdRoll Display Ads: Expanded ACOG’s reach with retargeting campaigns, keeping the organization top of mind for potential members.
  • Real-Time Revenue Tracking: MGI implemented tracking to monitor membership applications, measure ROI, and accurately report revenue impact.

The Result

  • 98% Lift Membership Applications: Generated since the campaign launch in March 2024.
  • High Click-Through Rates (CTR):
    • Google Search: Achieved an impressive 20%+ CTR, significantly outperforming industry benchmarks.
    • AdRoll: Delivered a 0.22% CTR, driving additional traffic and reinforcing brand presence.
  • Revenue Impact:
    • The campaign generated $186,450 in membership application revenue.
    • The campaign remains live, continuing to deliver consistent membership growth and strong ROI.

Samples

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