OSCPA - Blendcasting Case Study

The Challenge

OSCPA was falling short of its registration goals for its flagship event, The Accounting Show. Despite deploying its full marketing mix—direct mail, digital ads, segmented email—the numbers weren’t where they needed to be.

With the event fast approaching and traditional channels plateauing, OSCPA turned to MGI for an innovative, last-minute solution that could drive urgency and convert fence-sitters into attendees.

The Solution

MGI introduced Blendcasting—a telemarketing tactic that delivers pre-recorded voicemail messages directly to recipients’ inboxes without ringing their phones.

Key campaign elements:

Targeted Outreach: Carefully curated list of past attendees and active members.
Personalized Messaging: Voicemail crafted to sound personal, concise, and urgent—inviting recipients to attend the event and offering a limited-time incentive.
Exclusive Discount: Message included a unique $50 promo code to boost conversions and make recipients feel valued.

This unexpected, low-friction outreach broke through inbox clutter and traditional ad fatigue—creating a high-engagement moment for the audience.

The Result

Immediate Conversions: Within 48 hours, 22 attendees used the exclusive code to register.
Low-Cost Revenue Boost: The campaign generated nearly $10,000 in sales, successfully pushing OSCPA beyond its budgeted goal.
Proven, Scalable Strategy: Blendcasting is now a go-to tactic in OSCPA’s marketing playbook, consistently driving registrations and engagement for future events.

The success of this campaign reinforced that a well-timed, unexpected touch—like a simple voicemail—can make a measurable impact on event attendance and revenue.