The MGI Difference

Membership Metrics Calculator

 
Metric Result
Renewal Rate
Average Tenure (years)
Lifetime Value
Steady State Analysis
Cost per Acquisition

Notes: Renewal Rate rounds up to a whole percent. All other numbers show two decimals, use comma grouping, and display negatives with parentheses. Lifetime Value and Cost per Acquisition are shown in USD currency. Steady State Analysis shows where your membership is headed if nothing changes in your new member and renewal rate inputs.

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