Many experts guard their hard won knowledge. At Marketing General Incorporated, we share it. For free, we:
Our white papers are designed to be informative, handy, easy to read, and easy to keep as reference information. Over the years, we have developed dozens of White Papers on a variety of membership marketing topics.
For many of us, writing direct mail copy can be a challenge. How to start? What to say? How to say it? This White Paper may help. In it we review process, tone, style, structure, design, and content in a series of brief articles to be an easy read.
Components offer associations a multitude of opportunities to drive their missions and increase their revenues. From the development of content to driving membership, when properly designed and managed, components become essential channels through which associations develop and deliver their value.
But exactly what is a component? What are the elements associations need to consider in creating a component? What is necessary in the management of a component? How can they be used to increase membership?
Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM, MBA, Vice President, Marketing General Incorporated and Trevor Mitchell, CAE, Executive Director Member Programs & Services, ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing importance of components in the development and delivery of membership value and how to take the initial steps necessary to develop and integrate a component strategy into an association's overall membership marketing plan.
In our 35 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing.
In this pamphlet we share 100 tips, from copy to offers to prospecting to research. You will probably find some tips you already know about and some you don't, but all of them should be helpful in the quest for knowledge that leads to better marketing and stronger results.
Research is crucial for developing and optimizing marketing strategies for associations and other membership organizations. This White Paper is authored by MGI Director of Market Research Adina Wasserman, Ph.D., and offers ten tips to help membership marketers better understand the research process and how to get a project started.
The MGI Membership Lifecycle helps organizations adopt a comprehensive, integrated approach to membership marketing. It combines five basic marketing strategies that, when linked, can significantly improve success finding new members, keeping current ones, and returning lapsed ones.
Think of the Lifecycle as a general framework around which organizations can build marketing programs customized to best suit their needs and mirror the needs of their target markets.
A strong brand is one of the greatest assets of an organization. It creates value both within the marketplace and within an organization. It creates motivation both for consumers (members or customers) to support an organization and for employees and volunteers to passionately contribute to its growth.