January 10, 2025
CEOs—and association pros generally—have kept AI at arm’s length. This should be the year execs commit to understanding it, even if they don’t use it.
January 7, 2025
Marketing General Incorporated’s new survey shows association professionals optimistic about their prospects, but eager to make changes.
July 16, 2024
Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years.
March 22, 2024
A new report finds that associations feel things are looking up. And there’s good reason for that to continue—if they don’t get complacent.
August 28, 2023
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.
January 25, 2023
It can be expensive to acquire new members. An effective member renewal experience could make the most of your resources—you just need the right tools and tactics.
April 12, 2022
A new report from Marketing General Incorporated shows that associations’ resilience in crisis is being rewarded and that groups are anticipating a strong economic resurgence that includes increased member numbers and renewals.
March 3, 2022
According to a Marketing General Incorporated benchmarking report, 50% of associations reported that members do not renew their membership due to a lack of engagement. That’s why membership engagement has always been one of the top priorities for the leadership in associations. It’s important to recognize that different members prefer to engage in different ways, and their pattern of content consumption may vary. To help better align your engagement strategy across the multitudes of channels your members might prefer, we’d like to offer up 20 ways to boost your membership engagement across different marketing channels.
February 15, 2022
The need for professional development and programs to acquire new skills jumped during the pandemic. However, there is still a significant skills gap in the workforce. Now is an excellent time to help members and boost non-dues revenue too.
July 20, 2021
Marketing General Incorporated’s annual report on membership has some predictably dire findings. But there are also lots of positive trends and revelations about how associations weathered a mighty storm and never lost sight of meeting member needs.
April 13, 2021
Raising membership dues is rarely an easy decision, and the past year’s complications have made it even more difficult. Anecdotal and statistical evidence shows associations are holding off on raising dues right now, mindful of members’ struggles.
March 30, 2021
A new CEO saw opportunity in multiple challenges and brought about real change—including a significant boost in membership and initiatives to dismantle systemic racism in higher education. Here are insights into how he achieved an ambitious agenda.
February 25, 2021
When your branding hits a plateau, it’s time for a change. Six members of Business Journals Leadership Trust share their tips for how to assess and improve your branding when it is no longer effective.
January 6, 2021
The marketing industry is constantly changing, and professionals must take steps to stay current if they hope to remain competitive. As a marketing leader, you want to stay on top of industry trends, bringing the best ones to your team and company. Members of Business Journal Leadership Trust recommend taking a strategic approach to monitoring the marketing landscape.
December 21, 2020
Find out how building smaller communities among your members and strengthening loyalty to your brand increases member retention and helps you meet the goals of your member engagement strategy.
December 9, 2020
An online marketing strategy has become a necessity for every business, especially in the current age of social distancing and remote work. To help you reach your audience without breaking the bank, we asked a panel of Business Journals Leadership Trust members to share some effective digital marketing strategies on a budget.
November 24, 2020
Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates to a members-in-transition program are helping members stay engaged, even though their employment status has changed.
November 10, 2020
Members continue to engage with their associations, even in crisis, according to a new report, which reveals a surprise top member benefit and another that is rapidly emerging. Here are some insights to light the way forward.
October 27, 2020
Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging and internal efficiency to meet member needs in a more responsive–and empathetic–way, according to a new report on the economic outlook for associations.
October 27, 2020
Membership serves as a mutually beneficial relationship between an individual and an organization.
October 6, 2020
A recent report found that associations that are focused on innovation have had more success in growing membership and meeting other challenges in the current environment–and overall. Here are three key reasons why.
September 25, 2020
To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.
September 22, 2020
The pandemic has forced associations to reevaluate lots of processes, and that includes how they collect membership dues. With no one in offices to receive paper invoices, online installment payment options look like they are here to stay—which is a good thing.
September 1, 2020
Bringing in new members with a health crisis in full swing and the economy reeling sounds pretty daunting. But it is possible, according to an expert who sees hope for associations amid adversity.
May 14, 2020
When marketing to members during a crisis, focus on providing value. Also: how to offer quality customer service when members can’t reach you in person.