MGI In The News

Career Resources Keep Members Engaged in Tough Times

November 24, 2020

Listening to member needs, especially during turbulent times, helps in providing responsive and relevant programs. One association’s updates to a members-in-transition program are helping members stay engaged, even though their employment status has changed.

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Member Outreach, Engagement, And Innovation Stay Strong Amid Pandemic

October 27, 2020

Despite the challenges associations are facing, they are still evolving, shaking off barriers to innovation, and improving messaging and internal efficiency to meet member needs in a more responsive–and empathetic–way, according to a new report on the economic outlook for associations.

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The Power Of The Membership Relationship

October 27, 2020

Membership serves as a mutually beneficial relationship between an individual and an organization.

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Associations Build Membership Resilience Through Innovation

October 6, 2020

A recent report found that associations that are focused on innovation have had more success in growing membership and meeting other challenges in the current environment–and overall. Here are three key reasons why.

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Engage Lapsed Members With The Right Emails

September 25, 2020

To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.

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Member Dues Installment Options are a Win-Win

September 22, 2020

The pandemic has forced associations to reevaluate lots of processes, and that includes how they collect membership dues. With no one in offices to receive paper invoices, online installment payment options look like they are here to stay—which is a good thing.

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Tips for Growing Membership in a Pandemic—and Beyond

September 1, 2020

Bringing in new members with a health crisis in full swing and the economy reeling sounds pretty daunting. But it is possible, according to an expert who sees hope for associations amid adversity.

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Daily Buzz: A Membership Marketing Playbook for Challenging Times

May 14, 2020

When marketing to members during a crisis, focus on providing value. Also: how to offer quality customer service when members can’t reach you in person.

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