MGI is widely respected throughout the association and nonprofit community as a thought leader, a trusted resource, and a preferred partner. Our lifecycle approach to membership marketing means we keep sight of the big picture as well as the many details essential to successful member programs.
MGI’s numbers speak to our success. Since the company’s inception in 1978 we have recruited more than 4 million new members for hundreds of organizations resulting in billions of dollars in lifetime revenue.
MGI is pleased to be able to offer our clients the benefit of some of membership marketing’s most knowledgeable and creative talent. Over 75 people comprise the MGI staff: senior officers, project managers and account executives, market researchers and database programmers, data analysts and list managers, artists and writers, e-business specialists and IT experts.
One of the hallmarks of MGI’s long-term success has been our ability to work seamlessly with organizations of all sizes and in many diverse fields. Large or small, individual or trade, finding and retaining members is a constant challenge for nearly everyone. Sometimes we’re retained to help with one or two facets of membership; at other times, we’re tasked with revitalizing entire programs.