July 23, 2024

Five Association Membership Growth Drivers

The 2024 Membership Marketing Benchmarking Reportis now available to download. The report provides some good news again this year. We see continued membership growth trends from…

June 18, 2024

4 Steps to Conference Registration Success

So much work throughout the entire year goes into planning a successful conference, and the last thing you want to worry about is meeting your registration goals. To help boost…

May 21, 2024

Your Guide to an Impactful Newsletter

Are you sending a regular newsletter to the members of your association? If not, it’s time to set one up! A newsletter enables you to:

• Keep your members up to date on current and…

April 16, 2024

The ABCs to Optimize Your Retargeting Strategy

In today’s fast-paced digital landscape, the online presence of your association plays a pivotal role in attracting new members and driving event attendance. However, the challenge…

March 12, 2024

Maximize your Conference Marketing Strategy, and Dive into your Organic Social Media

Effective event marketing relies on a blend of paid campaigns and organic content. While paid campaigns can inform your audience and grab their attention, organic content tends to…

February 20, 2024

Discover the power of Connected TV advertising-budget-friendly, targeted, and tailored for your association.

If you’ve participated in any MGI webinar or read past Tipsters, you’re familiar with the fact that our success is driven by multi-channel, multi-touch marketing campaigns. As a…