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The 2024 Membership Marketing Benchmarking Report

Download Your Free 2024 Membership Marketing Benchmarking Report now!

Nearly 700 associations responded to our survey and shared their practices, experiences, and solutions. This much-anticipated report, now in its 16th edition, provides valuable insights into the strategies and tactics that have driven significant rebounds, growth, and resilience in association membership results.

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Latest Reports

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The 2024 Membership Marketing Benchmarking Report

MGI is pleased to share the results of our 2024 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the…

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The 2023 Membership Marketing Benchmarking Report

MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that…

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The 2022 Membership Marketing Benchmarking Report

MGI is pleased to share the results of our 2022 Membership Marketing Benchmarking Report. This edition validates what many of us already know–it has…

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The 2021 Membership Marketing Benchmarking Report

Download Your Free Membership Marketing Benchmarking Report!

MGI is pleased to share the results of our 2021 Membership Marketing Benchmarking Report.…

Latest White Papers

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2024 Association Economic Outlook Report

Download your free copy today of our 4th edition of the Association Economic Outlook Report. The research provides insight into a powerful economic rebound that…

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2024 Membership Marketing Metrics Guide

Download your free copy of MGI’s Guide to Membership Marketing Metrics. Though some might appear simple, these calculations matter to your bottom line.

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Associations Evolve 2024 & BEYOND

Tony Rossell, MGI Senior Vice President, contributed, “The psychology behind the decision to join,” to this collection of articles from top thought leaders in the…

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Associations Evolve 2023 & BEYOND

Tony Rossell, MGI Senior Vice President, contributed to this collection of articles from top thought leaders in the global associations space. Download your free…

Latest Podcast Episode

Episode 19: Association Marketing Pro Tips for 2024

By By MGI President Rick Whelan, MGI VP Jana Darling, MGI Senior Account Director Scott Seril, MGI Senior Account Executive Caroline Monek, MGI Business Development Representative AJ Jankord, and MGI Senior Relationship Director John Sample.

Latest Webinars

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Highlights and Insights from MGI’s 2024 Association Economic Outlook Report

By Adina Wasserman, PhD, MGI Research Director, McKay Wright, PhD, MGI Market Research Analyst, Rick Whelan, CDM, MGI President

Recorded: March 28, 2024
Running time: 49 minutes

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Key Takeaways and Insights from MGI's 2023 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President, Elisa Joseph Anders, MGI Senior Account Director, Adina Wasserman, PhD, Marketing Research Director

Recorded: October 18, 2023
Running time: 60 minutes

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Tune-Up and Rev-Up: Improving Your Membership Recruitment Program's Mileage

By Elisa Joseph Anders, MGI Senior Account Director

Recorded: April 26, 2023
Running time: 44 minutes

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Key Takeaways and Insights from MGI's 2022 Membership Marketing Benchmarking Report

By Tony Rossell, MGI Senior Vice President, Elisa Joseph Anders, MGI Senior Account Director, Jana Darling, MGI Vice President, Account Services

Recorded: July 20, 2022
Running time: 60 minutes

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.

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