According to our 2022 Membership Marketing Benchmarking Report, 7 out of 10 associations acknowledge that they have a strategic plan to engage members, do you? To increase member participation, engagement strategies are necessary. When members are engaged, they’re more likely to renew.
Membership engagement is at the heart of member retention. If you want to keep members around, you need to employ a continuous membership engagement strategy. In this blog, we discuss the following:
At the end, we provide a holistic solution for developing a successful member engagement strategy plan. Keep reading to learn membership engagement ideas that will support your membership growth strategies.
Before investing in a member engagement strategy plan, you need to know what we mean by “membership engagement.”
Membership engagement is an ongoing initiative where organizations intentionally find ways to interact with members, building rapport. From our 2022 Membership Marketing Benchmarking Report, member participation and engagement strategies include:
Maintaining meaningful relationships with your members is central to member engagement and retention. The goal is to demonstrate that membership with your association is valuable and worth renewing each year.
Understanding what engages members helps associations improve overall member engagement and retention. An effective membership engagement strategy also attracts new members by highlighting your thriving community.
Membership engagement plays into your membership growth strategies. Engaged members keep renewing. When members are pleased with their experience at your association, they tell others; therefore, increasing membership counts and making them your association’s most valuable asset.
Your website is your association’s hub. That’s where members should go for information, participate in your online community, communicate with other members, register for events, manage their membership, and more. It’s also a public source that potential members will look to when they want to learn more about your organization.
If you want to engage members on your website, you must share fresh, relevant content that speaks to your audience. Here is a list of member engagement ideas to help you use your website strategically.
Use your website to your advantage by centralizing your resources and directing members there as part of your member engagement strategy. Ready to implement a member engagement strategy plan for your association?
Marketing General Incorporated (MGI) is a widely respected and preferred partner in the association and nonprofit communities. Our membership lifecycle approach to membership marketing means we keep the big picture in mind as we develop the details of a successful membership engagement strategy.
We understand that every organization we work with is unique, so we tailor our solutions to fit your needs:
MGI steps in when membership organizations need additional expertise or simply have too much to do. As a full-service membership marketing agency, our clients receive comprehensive support in everything from branding to research strategy.