MGI has a new look—and the same unwavering mission to help you grow.
For nearly 50 years, Marketing General Incorporated (MGI) has partnered with associations to drive growth through strategic insight, creative execution, and measurable results. Together, we’ve achieved more members, more revenue, and more impact. Now, it’s our turn to grow.
Today, we’re proud to unveil a refreshed brand and a renewed sense of purpose that reflects who we are and where we’re going. This new chapter is more than a makeover. It’s a bold expression of who we are now: a modern, strategic partner that is evolving to meet the needs of today’s associations.
A Logo That Speaks to Our Future
Our new logo is more than a design change—it’s a symbol of transformation. It honors our legacy while signaling progress. You’ll recognize familiar elements from our original mark, thoughtfully reimagined to convey clarity, strength, and forward momentum.
The capitalized MGI letters reflect our established presence in the industry, while the upward-pointing triangle in the “G” embodies our core focus—growth. And the vibrant blue evokes energy and confidence while also grounding us in the trust we’ve built with our clients over decades.
This updated visual identity is rooted in who we’ve always been: strategic, insightful, and deeply committed to our partners.
Your Growth Is Our Mission
We’re also proud to introduce our new tagline: Your Growth Is Our Mission.
This message captures the heart of what we do—and why we do it. It speaks to our unwavering dedication to helping associations and mission-driven organizations thrive.
This evolution reflects the strength of our partnerships and the measurable outcomes we strive for. It’s our way of saying: we’re in this with you, and your success is our shared goal.
A Confident Step Forward
You’ll notice that we’re leaning into the acronym “MGI” more prominently in our branding. It’s a familiar shorthand that reflects how many of our clients already know us—and now, it takes center stage in our brand. But rest assured, Marketing General remains the name and foundation that grounds us.
You may know MGI for direct mail or membership marketing—but that’s just the beginning of our story. As associations face growing pressure to drive revenue, increase engagement, and prove ROI, we’ve evolved right alongside them. Today, we deliver full-service, data-driven marketing strategies designed to drive revenue growth, expanding not only membership, but also certification uptake, conference attendance, and other non-dues revenue streams.
Why This Matters to You
With this refreshed brand comes renewed energy and a deeper commitment to how we serve you. We’re taking nearly 50 years of experience and using it to tackle today’s challenges while preparing for the future. Whether you’re trying to reverse declining membership, revamp your certification marketing, fill seats at your conference, or rethink your value proposition altogether, MGI is built to help you grow with confidence.
We provide comprehensive marketing support for associations and mission-driven organizations, from strategic planning to hands-on execution. Our services include:
We’re not just a piece of the puzzle. We offer the complete picture. MGI delivers seamless, insight-led solutions that strengthen every aspect of your organization’s marketing efforts, helping you connect with your audience, deepen engagement, and achieve lasting growth—all with the ultimate goal of driving increased revenue.
Gratitude and Excitement for the Journey Ahead
This milestone wouldn’t be possible without the creativity and dedication of Stella Niblett, Nicole Clark-Tomes, Kimberly Humphries, Regina Shea, David Negron, our partners at Taylor, and the entire MGI team.
There’s much more to come, but today we celebrate this exciting moment. Thank you for being part of our journey. We’re excited about what’s ahead, and we look forward to growing with you.