Once considered the kickoff of the holiday shopping season, Black Friday marked the beginning of the most profitable time of year for traditional retail stores.
Through the years, and with the assistance of the internet, the nature of Black Friday has evolved and expanded. Many brick and mortar stores are now open on Thanksgiving Thursday, Small Business Saturday provides an opportunity for local businesses to kick off the holiday shopping season, Cyber Monday is now the internet’s version of Black Friday, and Giving Tuesday is the Black Friday for charitable giving.
With the intensity of Black Friday increasing, getting the best deals in the days around Thanksgiving has grown from the traditional door-buster sales at brick and mortar retail stores, to over $24 billion in spending in the five-day period from Thanksgiving through Cyber Monday.
Shopping during this period is no longer just about buying holiday presents or getting the best deal on those new electronics you’ve had your eye on, but a much larger market where people have come to expect the best offers, including from their professional associations.
If you’re considering marketing campaigns during this period, we have a few useful tips to keep in mind to improve the success of your emails:
If you have any questions or would like more information on how MGI can partner with you on your marketing campaigns—contact Jana Sabol, Senior Account Director at firstname.lastname@example.org or 703.706.0349.