Knowledge Bank

The 2017 Membership Marketing Benchmarking Report
  • The 2017 Membership Marketing Benchmarking Report
  • 2017 marks the ninth year of MGI’s Membership Marketing Benchmarking Report. This edition highlights growth and resilience for membership associations, while identifying the challenges organizations faced in the last year.

    The 2017 Membership Marketing Benchmarking Report will be of value to anyone involved in membership marketing or association management. Download your free copy here.

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  • The 2017 Membership Marketing Benchmarking Report
  • The 2017 Membership Marketing Benchmarking Report Webinar
    The 2017 Membership Marketing Benchmarking Report Webinar

    Spend an hour and hear about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years.

  • Membership Marketing: Beyond The Basics
    Membership Marketing: Beyond The Basics

    Spend an hour and learn how to implement new membership models, marketing methods, and analytics tools to enhance the success of your membership marketing programs.

  • Membership Recruitment and Renewal Strategies: Membership Essentials Webinar
    Membership Recruitment and Renewal Strategies: Membership Essentials Webinar

    Spend an hour and focus on strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking.

  • Developing and Implementing Marketing Personas Webinar
    Developing and Implementing Marketing Personas Webinar

    Spend an hour and find out firsthand how to segment your membership data and determine the needs and revenue generating potential of the different segments in order to develop successful targeted marketing campaigns.

  • Copy That Sings: Writing Effective Copy
    Copy That Sings: Writing Effective Copy

    For many of us, writing direct mail copy can be a challenge. How to start? What to say? How to say it?

  • 100 Super Marketing Hints
    100 Super Marketing Hints

    Following on the popularity of our first Hints volume, we have compiled dozens of additional suggestions, recommendations, and general advice for those involved in direct marketing.

  • 10 Tips to Develop and Effectively Use Components in Membership Marketing
    10 Tips to Develop and Effectively Use Components in Membership Marketing

    Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

  • 100 Super Hints Revealed
    100 Super Hints Revealed

    In our more than 35 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing.

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.