Knowledge Bank

The 2016 Membership Marketing Benchmarking Report
  • The 2016 Membership Marketing Benchmarking Report
  • 2016 marks the eighth year of MGI’s Membership Marketing Benchmarking Report. This edition furthers and enhances our in-depth knowledge of how associations are faring and trending.

    Our Benchmarking Reports are easy to read and easy to digest. The 2016 Membership Marketing Benchmarking Report will be of value to anyone involved in membership marketing or association management. Download your free copy here.

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  • MGI 2016 Membership Marketing Benchmarking Report Webinar
    MGI 2016 Membership Marketing Benchmarking Report Webinar

    Spend an hour and find out firsthand the latest association growth trends emanating from MGI’s 2016 membership marketing benchmarking survey. Learn how associations have fared over the past 12 months and how our industry has evolved over the last 8 years.

  • Engaging Your Members
    Engaging Your Members

    Learn about the latest tactics and techniques being used by associations to effectively communicate and compel members to renew and buy more of your services and products.

  • Membership Acquisition for Associations Webinar
    Understanding Key Performance Indicators Webinar

    A high level overview of key performance indicators (KPIs) along with 3 case studies looking at KPIs through different lenses.

  • Membership Acquisition for Associations Webinar
    Membership Acquisition for Associations Webinar

    The importance of lists, creative, testing, and integrating multiple channels to achieve the best results for your acquisition program.

  • Copy That Sings: Writing Effective Copy
    Copy That Sings: Writing Effective Copy

    For many of us, writing direct mail copy can be a challenge. How to start? What to say? How to say it?

  • 100 Super Marketing Hints
    100 Super Marketing Hints

    Following on the popularity of our first Hints volume, we have compiled dozens of additional suggestions, recommendations, and general advice for those involved in direct marketing.

  • 10 Tips to Develop and Effectively Use Components in Membership Marketing
    10 Tips to Develop and Effectively Use Components in Membership Marketing

    Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

  • 100 Super Hints Revealed
    100 Super Hints Revealed

    In our more than 35 years of assisting hundreds of associations and nonprofits to grow their membership and revenue, MGI has learned a few things about direct marketing.

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.