Knowledge Bank

The 2018 Membership Marketing Benchmarking Report
  • The 2018 Membership Marketing Benchmarking Report
  • This is the tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report. This edition highlights the strategies and tactics that membership organizations find most useful in recruitment, retention, and reinstatement of members.

    The 2018 Membership Marketing Benchmarking Report will be of value to anyone involved in membership marketing or association management. Download your free copy here.

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  • The 2018 Membership Marketing Benchmarking Report
  • How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report.
    How Does Your Association Compare? The 2018 Membership Marketing Benchmarking Report.

    Spend a fast-paced hour diving into the findings from the 10th Anniversary Edition of the Membership Marketing Benchmarking Report with research collaborators Tony Rossell, MGI Senior Vice President, and Matt Kerr, MGI Research Manager.

  • Growing Membership in the Digital Age
    Growing Membership in the Digital Age

    Spend a fast-paced hour reviewing membership marketing case studies and listening to tips and techniques with Rick Whelan, an industry membership acquisition veteran.

  • Telemarketing Still Has a Place in Today's Association Marketing Mix
    Telemarketing Still Has a Place in Today’s Association Marketing Mix

    Spend an hour finding out why telemarketing is still useful for the membership marketing mix.

  • Ask MGI: Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask Webinar
    Ask MGI: Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask Webinar

    Spend an hour clearing up a few membership marketing mysteries submitted by webinar attendees.

  • 10 Things to Remember When Conducting Research
    10 Things to Remember When Conducting Research

    A few informational tips that can be used as a guideline when conducting membership research.

  • Copy That Sings: Writing Effective Copy
    Copy That Sings: Writing Effective Copy

    For many of us, writing direct mail copy can be a challenge. How to start? What to say? How to say it?

  • 100 Super Marketing Hints
    100 Super Marketing Hints

    Following on the popularity of our first Hints volume, we have compiled dozens of additional suggestions, recommendations, and general advice for those involved in direct marketing.

  • 10 Tips to Develop and Effectively Use Components in Membership Marketing
    10 Tips to Develop and Effectively Use Components in Membership Marketing

    Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

MGI Tipsters

For over 10 years, MGI has provided sage advice in the form of its monthly e-newsletter, The Tipster. Compiled and written by members of the MGI staff, it offers information, instruction, and insight of value to anyone involved in membership marketing. Every issue covers a timely topic and best of all…it’s free to subscribers! Take a look at some of our previous issues and see what you’ve been missing, then sign up for your monthly copy.