Association marketing strategies that bring revenue, members, customers and results!
Marketing General Inc. (MGI) is North America's largest and most trusted association marketing agency.
For over thirty years, we have been providing a comprehensive set of solutions to professional, trade, and special interest associations. Top associations turn to MGI for help with association membership development and renewal, and list management.
Established in 1978, MGI works with its many associations across the US and Canada, and is recognized as the expert in results-driven marketing for the association marketplace.
MGI provides solutions for ANY and ALL of your association's unique marketing needs. When you are ready for better association marketing results, call MGI at 800-644-6646, or e-mail us today
Membership Marketing Benchmarking Survey Available
Based on answers from more than 500 association executives, our Membership Marketing Benchmarking Survey is a treasure trove of information and best tactical and strategic practices associations use to recruit members, engage new members, renew existing members, and reinstate former members. Download a copy of the survey now.
Want to improve your Direct Marketing?
Check out the MGI Tipster. Tipster is a highlight provided to our clients and individuals interested in improving their direct marketing programs. View our full collection of MGI Tipster's here.
Interested in our White Papers?
MGI has six White Papers available, view our White Paper collection here.
Our Latest Article
15 Marketing Ideas You Can Use Right Now—By Rick Whelan. Read this article and more
Upcoming Speaking Engagements
October 28, 2009—7th Annual DMAW Association Day, view all MGI engagements here.





