America’s Most Trusted Membership Advisor
Marketing General Incorporated brings to associations and businesses nearly 35 years of strategic insights from testing, market research, and data analysis of member behavior and membership marketing.
These insights reveal …
- Why people join, why they leave, and how they are engaged.
- The right marketing mix to optimize membership and revenue growth.
- Best practices that can be applied to nearly all membership organizations.
MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement.
We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 65 person staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General Incorporated’s officers, senior staff, and account team members are Certified Direct Marketers.