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Membership is the lifeblood of any organization, and I can't imaging where we'd be without the deep knowledge, guidance and hard work my MGI team has been providing us.
I know I can count on and trust them as a strategic partner who understands what it takes to grow, and has a vested interest in my organization's long-term success.

—Conrad Heibel, Director, Membership Marketing, U.S. Naval Institute

Working with Marketing General has made a big difference in growing our Annual Session attendance. Not only have our results been terrific, the staff at MGI has been a pleasure to work with.

—Vicki Guinta, Director, Council on ADA Sessions and International Programs, ADA

For the past 16 years, MGI has partnered effectively with SHRM in our membership acquisition and reinstatement efforts. When SHRM began working with MGI, our professional membership was around 45,000. MGI's membership marketing initiatives are helping us to reach our membership goals. SHRM's membership is now 245,000 strong and growing.

—Sue Mesigner, SPHR, Former President and CEO, SHRM

The brilliantly creative materials designed by MGI define the image of St. Jude's most prominent Washington, D.C. event, the Gourmet Gala. By lending St. Jude the talents of its best artists, MGI has directly impacted the growth and success of this event. Since 2000, the event has tripled its attendance and revenue and, more importantly, established itself as a local tradition. We look forward to continuing and growing the partnership between St. Jude's and MGI.

—Tamera Thomason, Regional Director, ALSAC/St. Jude, Children's Research Hospital

Nobody knows how to get more revenue from a membership base than Marketing General. If IBM makes you think of computers, MGI should make you think of the smartest route to growing your organization.

—Susan Sarfati, Former President and CEO, ASAE & the Center

A huge thank you to the Marketing General team for assisting me with the Outstanding Projects and Leaders (OPAL) awards gala in Los Angeles, California [for the American Society of Civil Engineers]. I needed your expertise marketing the OPAL gala, and you delivered all the way — from the design of the invitation package to the program brochure. More importantly, you increased my attendance from 450 guests the first two years to nearly 600 in the third year.

—Patricia A. Montgomery, Senior Manager, Board Operations, Project Manager, OPAL, ASCE

We were searching for a business partner with a comprehensive marketing solution — one that could help us take our association to the next level of excellence. Only MGI had the staff depth and experience to fill the bill. By partnering with us on branding, membership acquisition and renewals, catalog marketing web site redesign, list management, and advertising sales, MGI has provided the full service marketing solution we needed.

—Thomas L. Wilkerson, CEO and Publisher, U.S. Naval Institute

Marketing General, Inc. (MGI) has been an important strategic partner to the American Occupational Therapy Association (AOTA). Working with MGI as a partner in our marketing efforts has helped us grow from 34,000 to 39,500 members over the past four years. During this time, we have used direct marketing efforts to recruit over 11,000 new members. We have benefited from their association marketing experience and insights. quoteEnd

—Chris Bluhm, Chief Operating Officer, American Occupational Therapy Association (AOTA)

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MGI in the news:
MGI was recently cited on AAMSE's website here.

We were also recently featured on Fundraising Success' website, read the article here.

ASAEisourcorporatepartner
View our affiliations here.

Association marketing strategies that bring revenue, members, customers and results!

Marketing General Inc. (MGI) is North America's largest and most trusted association marketing agency.

For over thirty years, we have been providing a comprehensive set of solutions to professional, trade, and special interest associations. Top associations turn to MGI for help with association membership development and renewal, and list management.

Established in 1978, MGI works with its many associations across the US and Canada, and is recognized as the expert in results-driven marketing for the association marketplace.

MGI provides solutions for ANY and ALL of your association's unique marketing needs. When you are ready for better association marketing results, call MGI at 800-644-6646, or e-mail us today at Info@MarketingGeneral.com.


Membership Marketing Benchmarking Survey Available

Based on answers from more than 500 association executives, our Membership Marketing Benchmarking Survey is a treasure trove of information and best tactical and strategic practices associations use to recruit members, engage new members, renew existing members, and reinstate former members. Download a copy of the survey now.

Want to improve your Direct Marketing?

Check out the MGI Tipster. Tipster is a highlight provided to our clients and individuals interested in improving their direct marketing programs. View our full collection of MGI Tipster's here.

Interested in our White Papers?

MGI has six White Papers available, view our White Paper collection here.

Our Latest Article

15 Marketing Ideas You Can Use Right Now—By Rick Whelan. Read this article and more in our Resources section.

Upcoming Speaking Engagements

October 28, 2009—7th Annual DMAW Association Day, view all MGI engagements here.

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Marketing General Incorporated
209 Madison Street, Third Floor, Alexandria, VA 22314
ph 703.739.1000 * toll free 800.644.6646 * fx 703.549.6057