Webinars

Join us every month or so for our series of webinars hosted by some of the most experienced marketers in the field of association promotion and growth, including MGI officers and senior account directors.

The webinars are community service presentations by MGI and there is no fee charged for participation.
Spend an hour with association membership marketing experts learning about the hot topics of our industry. The final 15 minutes of each session are set aside for questions and answers with participants.

  • Webinar Registration
  • Telemarketing Still Has a Place in Today’s Association Marketing Mix.
    Join us Tuesday, January 16, 2018, from 1-2 p.m. ET for an interactive webinar with Tim Butte, Relationship Director, and Charity Moody, Manager of Telemarketing Services. If you don’t yet have a telemarketing component in your marketing mix, Tim and Charity will convince you that you should.

    Register Here

  • Ask MGI: Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask Webinar
  • Ask MGI: Everything You Always Wanted to Know About Membership Marketing but Were Afraid to Ask Webinar
    by MGI Senior Account Directors Harold Maurer and Elisa Joseph Anders.

    Harold and Elisa will unravel a few mysteries of marketing management.

    Recorded: October 17, 2017

  • The 2017 Membership Marketing Benchmarking Report Webinar
  • The 2017 Membership Marketing Benchmarking Report Webinar
    by Adina Wasserman, MGI Director of Research and Tony Rossell, MGI Senior Vice President

    Hear from the authors and researchers of MGI’s 2017 Membership Marketing Benchmarking Report about the association growth trends, challenges, and opportunities revealed in the report.

    Recorded: June 13, 2017

  • Membership Marketing: Beyond The Basics
  • Membership Marketing: Beyond The Basics
    by Tony Rossell, MGI Senior Vice President

    Tony Rossell shares insights on vital membership models, marketing methods, and analytics methods that will improve the performance of membership marketing programs.

    Recorded: February 14, 2017

  • Membership Recruitment and Renewal Strategies: Membership Essentials Webinar
  • Membership Recruitment and Renewal Strategies: Membership Essentials Webinar
    by Tony Rossell, MGI Senior Vice President

    Tony Rossell shares insights from his contribution to ASAE’s 2016 edition of Membership Essentials: Recruiting, Retention, Roles, Responsibilities, and Resources.

    Recorded: December 6, 2016

  • Developing and Implementing Marketing Personas Webinar
  • Developing and Implementing Marketing Personas Webinar
    by Arina Polukhina, MGI Data Analytics Manager and Erik Schonher, MGI Vice President

    MGI Data Analytics Manager Arina Polukhina and MGI Vice President Erik Schonher discuss how to segment your membership data to develop successful targeted marketing campaigns.

    Recorded: October 25, 2016

  • The New World of Engagement: Great Ideas that Work!
  • Engaging Your Members Webinar
    by by Erik Schonher, MGI Vice President

    MGI Vice President Erik Schonher and a special guest discuss engagement, the emotional key to financial success in membership organizations. Learn about the latest tactics and techniques being used by associations to effectively communicate and compel members to renew and buy more of your services and products.

    Recorded: February 23, 2016

  • Understanding Key Performance Indicators Webinar.
  • Understanding Key Performance Indicators Webinar
    by Jason Gudenius, MGI Senior Account Director

    MGI Senior Account Director Jason Gudenius and guests Trevor Mitchell, Director of Membership & Strategy for American Mensa, LTD, and Tori Liu, Director of Information Services for the Global Cold Chain present 3 case studies looking at KPIs through different lenses.

    Recorded: December 8, 2015

  • Membership Acquisition for Associations Webinar Webinar
  • Membership Acquisition for Associations Webinar
    by Scott Seril, MGI Senior Director

    MGI Senior Director Scott Seril discusses the importance of lists, creative, testing, and integrating multiple channels to achieve the best results for your acquisition program.

    Recorded: November 17, 2015

  • Wow! Look at All These Leads. Now What? Webinar
  • Wow! Look at All These Leads. Now What?
    by Harold Maurer, MGI Account Services Managing Director and Elisa Joseph Anders, Account Director

    MGI Account Services Managing Director Harold Maurer and Account Director Elisa Joseph Anders introduce and probe proven techniques for generating membership leads including some new approaches through social media marketing. For the second half of the session, they share the promise and pitfalls of how to make leads profitable in terms of membership and financial gain.

    Recorded: October 13, 2015

  • Benchmark Your Branding Efforts Webinar
  • Benchmark Your Branding Efforts Webinar
    by Raylene Woods, MGI Vice President/COO and Director of Market Research Adina Wasserman, PhD

    MGI Vice President/COO Raylene Woods and Director of Research Adina Wasserman, Ph.D., share insights on the most common strategies used by associations in reviewing and redesigning their brand.

    Recorded: September 22, 2015

  • Membership and Marketing Analytics Webinar
  • Membership and Marketing Analytics Webinar
    by Tom Beauchamp, MGI Vice President and Arina Polukhina, MGI Data Analytics Manager

    MGI Vice President Tom Beauchamp and Data Analytics Manager Arina Polukhina will discuss how to use analytics to find new insights about your customer base, and how to identify and push specific actions that lead to a sale!

    Recorded: July 29, 2015

  • The Decision NOT to Join
  • The Decision NOT to Join
    by Rick Whelan, MGI President

    In this webinar, you will hear about the ten main reasons prospects do not join your association and members let their membership lapse. You’ll learn why your acquisition and renewal marketing may not work, and how to best overcome the roadblocks to getting more people to join and renew—by creating and executing effective strategies to better target prospects, tailor benefits, include the right messaging and better offers to appeal to individuals as individuals.

    Recored: April 16, 2015

  • How to Make Your Online Community Better
  • How to Make Your Online Community Better!
    by Erik Schonher, MGI Vice President; Jason Gudenius, MGI Account Director; Andy Steggles, HigherLogic President and Chief Customer Officer; and Ben Martin, CAE, Online Community Results Founder and CEO

    In this webinar, you will hear how several member- and customer-based organizations measure their online member engagement and how it correlates to increased revenue and/or greater member satisfaction. This webinar will discuss the core elements of a successful online community and the most significant findings from a benchmarking study of over 400 organizations.

    Recorded: March 19, 2015

  • Breathing New Air Into Your Value Proposition
  • Breathing New Air Into Your Value Proposition
    by Jason Gudenius, MGI Account Director

    In this webinar, we will cover two aspects of value propositions. First, we’ll walk through thinking and writing exercises designed to help you refresh what you offer, and how to present that value to new and current members. The second half will review methods to analyze your value proposition, including research techniques and interpreting key membership metrics.

    Recorded: February 19, 2015

  • Five Power Tips to Improve Your Membership Marketing Program
  • Five Power Tips to Improve Your Membership Marketing Program
    by Harold Maurer, MGI Managing Director, Account Services

    In this webinar we will review the five important things you can do to run or improve your membership marketing program. These tips reflect the knowledge Marketing General has accumulated in its 30-plus years of successful membership marketing for our clients. Whether yours is a small start-up organization striving for stability or a large, well-established organization caught in the struggle to stay financially viable, current and valuable for your members, this session will help you improve your current situation help achieve your goals.

    Recorded: December 18, 2014

  • How to Utilize Free Content to Generate Leads Online
  • How to Utilize Free Content to Generate Leads Online
    by Todd Michaels, MGI Online Marketing Director

    Building your prospect database is a highly important component of membership marketing. With more and more of the population spending time online, it is vital that your association have an effective plan in place to source leads online so you can convert them into paying members. In this webinar, you will learn what types of free content best drive leads to your website, how you should make your content available, the elements of a successful landing page, and how to continue to follow up with additional free content to convert your prospects to members.

    Recorded: October 28, 2014

  • 25 Quick and Easy Tips to Improve Your Renewal Rate
  • 25 Quick and Easy Tips to Improve Your Renewal Rate
    by Scott Seril, MGI Senior Account Director

    Renewals are a vital component of an association’s lifeblood. We know that retaining current members is a much less costly investment than acquiring new ones.

    In this session, we will discuss 25 simple tips, techniques and strategies that will help improve your renewal rates—from the number of efforts you include in your program, to how you ask for the renewal.

    Recorded: September 24, 2014

  • Meetings Marketing 101: The Must-haves for your Meetings Marketing Collateral
  • Meetings Marketing 101: The Must-haves for your Meetings Marketing Collateral
    by Raylene Woods, MGI Senior Vice President/Chief Operating Officer and guest presenter Lauren Kramer, Director of Meetings, International Council of Ophthalmology

    Spend an hour and find out first-hand how to get the most out of your conference marketing materials in an interactive webinar hosted by MGI Senior Vice President/Chief Operating Officer, Raylene Woods, and guest presenter Lauren Kramer, Director of Meetings, International Council of Ophthalmology.

    In this webinar participants will receive pointers on how to assess their own meetings marketing materials, with some special tips on marketing international events.

    Recorded: July 22, 2014

  • Setting and Measuring Long-Term Membership Goals
  • Setting and Measuring Long-Term Membership Goals
    by Harold Maurer, MGI Managing Director of Account Services

    A successful membership program thrives over time, not just based on next month’s results. If you are following your response rates, click rates, open rates, bounce rates, and the cost of your campaigns vs. dollars they brought in – you might actually be harming your success by completely missing the big picture – your lifetime membership goal.

    In this webinar participants will learn how to determine their membership program’s financial health and how to keep it healthy.

    Recorded: May 6, 2014

  • The Economics of Membership
  • The Economics of Membership: 7 essential formulas
    by Jason Gudenius, MGI Account Director

    Knowing the fundamental mathematics formulas marketers and membership managers use to measure their organization’s health is a must to achieve successful membership and revenue growth. In this webinar participants will learn these measurements and how to apply them.

    Recorded: January 14, 2014

  • Membership Acquisition: Improving results on the road to growth
  • Membership Acquisition: Improving results on the road to growth
    by Rick Whelan, MGI President

    Acquiring new members is a constant process; without new ones a membership organization will fail because attrition is always driving down membership numbers.

    Recorded: October 1, 2013