Blog

  • When it Comes to Your Membership – Embrace Change

    MGI recently released our 2019 Membership Marketing Benchmarking Report. While it’s filled with nearly 80 pages of data, one stat in particular stood out. 22% of associations experiencing an increase in the number of new members this year recently adopted a new membership model. IPMA-HR, the leading public sector human resource organization, knows the impact […]

  • MGI’s 2019 Membership Marketing Benchmarking Report is out!

    We recently released the 11th edition of our MGI Membership Marketing Benchmarking Report, the industry’s most comprehensive membership marketing study. This year, 824 unique individual, trade, and combination associations responded to our survey, answering questions covering the spectrum of the membership cycle. We also added questions delving into innovation, membership models, and value delivery.

  • It’s that time already. Time for your mid-year marketing check-in.

    Flowers are blooming, butterflies all aflutter, and days are getting longer, which can only mean one thing. It’s almost July 2. With 182 days before it and 182 after, July 2 is the exact middle of the year.

    If you’re wondering where the time went, you’re not alone. The good news is that right now is the perfect time to look at your 2019 plan and ask yourself if this year’s results are meeting expectations. If you wait until your year-end review, you are missing out on more than 6 months to course correct.

  • Does Your Association Have a Member Referral Program?

    If you answered “no,” you are likely missing out on an opportunity to engage your members by referring their colleagues and friends, while promoting your association. How, you might wonder? With one of the oldest forms of advertising—”word of mouth.”

    According to Nielsen, 92% of consumers trust referrals from people they know. When you are looking to introduce your association to potential new members, existing engaged members make great trusted sources; engaged members know the benefits of your association and how they have personally used their membership to grow their knowledge and network.

  • Mid-Year Marketing: Review, Analyze, Optimize

    Flowers are blooming, butterflies are all aflutter, and days are getting longer, which can only mean one thing. Spring is here and we’re already nearly halfway through 2019! If you’re wondering where the time went, you’re not alone. The good news is that right now is the perfect time to look at your 2019 plan […]

  • Do New Member Discounts Really Work?

    Many associations struggle with the question of whether or not to offer new members an introductory discount to improve recruitment efforts. Within limits, the data that we have seen over the years support offering a discount to incentivize new members to join your association.

  • The S Word

    Coffee is for closers!

    What image comes to mind when you think about the S word? If you grew up in the 70s or early 80s, it might be Herb Tarlek of WKRP in Cincinnati. For movie fans from the 90s, images of Alec Baldwin in Glengarry Glen Ross might come to mind. Perfectly slicked back hair, a plaid jacket perhaps, a slight aura of cigarette smoke in the air. It is the Hollywood image of the S-person. Power lunches, power ties, power suits, pinkie rings, high pressure closes, golden circle clubs, spiffs, expense accounts, blah, blah, blah. You went to college, got your MBA, and pursued a CAE so you wouldn’t have to do that horrible stuff… right? Not Sales!

  • When Money Talks…

    Once, very early in my career – actually right out of college – I took a stab at selling insurance. I won’t bore you with the particulars of my epic failure, but like most jobs in life, I did learn a few valuable lessons. And an aphorism or two to boot!

  • Marketing General Incorporated Celebrates 40th Anniversary

    FOR IMMEDIATE RELEASE CONTACT Rick Whelan, CDM President Marketing General Incorporated 625 North Washington Street, Suite 450 Alexandria, VA 22314 rick@marketinggeneral.com 703-706-0350 Marketing General Incorporated Celebrates 40th Anniversary ALEXANDRIA, VA—January 24, 2019—Marketing General Incorporated (MGI), a full-service membership marketing agency based since 1985 in Alexandria, VA, is celebrating its 40th anniversary in 2019. MGI partners […]

  • 40 Years of Helping Membership Organizations Grow

    Rick Whelan, CDM President, Marketing General Incorporated  In 1978, a small startup company in Washington, DC, took its first baby steps intent on helping a single association improve its membership numbers. Fast forward to 2019 and that same company, Marketing General Incorporated, (MGI), is celebrating its 40th Anniversary as the largest association-focused direct marketing agency in North […]

  • Ready, Fire, Aim Membership Marketing

    Ready, Fire, Aim Membership Marketing -Tony Rossell, MGI Senior Vice President Inaction is the single largest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down […]

  • Where to Start When Your Board Says “Increase Membership NOW!”

    We’ve all been there, right? Maybe you are even there right now. The powers that be have sent an important directive to you and your team. Without much detail. And with an urgent deadline. So you need to provide an impressive answer. Not just one that shows you are a subject matter expert; but one that demonstrates your strategic thinking.