That was an actual sign I looked at every day in the lobby of the corporate headquarters at The Trane Company, my first job in corporate business.
The rumors abound right now, just like 2009, 1999, 1983, 1976, and so on. Recessionary impact frightens the entire association world with concerns about finance, employees, members, investments, and more. But there is good news. Associations that deliver significant value to their members usually thrive in a recession—countless studies have proven it—but not without careful thought and the contingency plan to be always prepared. The best method for that is to start now so that if and when a recession comes, your organization is already prepared. Here are some insights.