June 29, 2017
You’ve picked the low-hanging fruit in your housefile (your organization’s files of active and former members, buyers, and non-member non-buyers). You have repeatedly marketed to your strongest lists and gotten good results.
But you wonder about the house lists to which you don’t usually market. Could you get more mileage out of your housefile by mailing more of the prospects in it?
Yes. Through predictive modeling, you can identify prospects who are most likely to join or buy – across all your lists, not just your top-performing lists. A scored prospect model ranks all your housefile prospects, by decile, by their likelihood to join or buy. The result: more members and buyers, higher sales, and better ROI from your marketing campaigns.