• 2025 ASSOCIATION OUTLOOK REPORT

    Read More

  • The Seven Deadly Sins of Membership Marketing:
    How to Overcome Barriers and Drive Association Growth

    Purchase Your Copy

  • The MGI Membership Lifecycle

    Read More

  • 2024 Membership Marketing
    Benchmarking Report

    Read More

About MGI

Solutions

Services

Knowledge Bank

About Us

Welcome to Marketing General Incorporated

Since 1978, MGI has been a trailblazer in membership marketing for associations. With a passionate team of 50 full-time staff, we proudly serve 100+ active association clients nationwide, including individual membership societies and trade groups.

Our expertise spans digital marketing, data analytics, comprehensive membership and certification programs, strategic planning, branding, and market research. We excel in helping associations grow–membership, certifications, conference attendance, and revenue!

MGI is deeply embedded in the profession. Our team frequently writes, speaks, and publishes on membership marketing topics, including the renowned annual Membership Marketing Benchmarking Report.

To date, we’ve recruited over 4 million paid members and generated more than $2 billion in lifetime revenue for our clients. As part of Taylor Corporation, we benefit from a global network of innovative communication solutions supported by over 10,000 employees worldwide.

Learn More

YOUR PARTNER FOR GROWTH Empowering associations with innovative marketing solutions and unparalleled expertise. MARKETING GENERAL INCORPORATED

Latest News

Success Stories

MGI has been a critical strategic and tactical partner in our success, consistently helping us drive membership growth. In the 12 years we have worked together, ANA and MGI have partnered to create an innovative, data-driven, best practices membership marketing program, which has enabled ANA to grow membership by 92%.

Stephen Fox
Senior Vice President, New Member Acquisition and Emerging Markets
American Nurses Association

MGI is an exceptional collaborator with a track record of delivering concrete results. Their team consistently offers invaluable insights into modern marketing strategies, ensuring our campaigns remain effective and impactful. Their superior reporting capabilities provide us with comprehensive analyses, empowering our decision-making process with precision and clarity.

Alycia Tessean CAE
Chief Marketing Officer,
American Health Law Association
Book a Marketing Consultation