Turnkey Solutions with Proven Results.
Successful membership growth management requires expertise in at least a dozen specialty skillsets, from organizational branding to strategic planning, to copywriting and graphic design to analytical analysis and e-business savvy.
For programs to succeed, growth management requires that multiple simultaneously moving parts work together seamlessly. Managing recruitment and retention programs demands precision strategies, meticulous execution, and exacting oversight.
Marketing General Incorporated is asked to step in when membership organizations have …
- Too little expertise – Membership growth may have stalled or staggered requiring a reassessment of programs and solutions.
- Too few resources – Organizations or their budgets may be too small to field a capable marketing team to execute successful programs.
- Too much to do – Staff may be too busy to pay proper attention to the need for membership programs that deliver growth.
MGI assigns each client a team equivalent to a full-time marketing department to manage branding, research, strategy, creative development, graphic design, production, and results analysis.