Solutions

WE HAVE APPLIED OUR 40 YEARS of experience to develop the Membership Lifecycle™—a five-step marketing model that identifies the fundamental building blocks of sustainable membership growth.

• Awareness when prospects first discover you
• Recruitment when prospects choose to try you
• Engagement when new members feel they belong with you
• Renewal when lapsing members decide whether to keep you
• Reinstatement when former members agree to return to you

Used partially or as a whole, MGI’s five-step Membership Lifecycle has proven to be an effective model for designing customized membership growth strategies and solutions.

MARKETING GENERAL INCORPORATED is asked to step in when membership organizations have…

• Too little expertise. Membership growth may have stalled or staggered requiring a reassessment of programs and solutions.
• Too few resources. Organizations or their budgets may be too small to field a capable marketing team to execute successful programs.
• Too much to do. Staff may be too busy to pay proper attention to the need for membership programs that deliver growth.

MGI assigns each client a team equivalent to a full-time marketing department to manage branding, research strategy, creative development, graphic design, production, and results analysis.