Our People

Individually and as a group the MGI staff makes up a formidable team of seasoned professionals with one goal: helping our clients meet their membership challenges.

  • Rick Whelan

  • Rick Whelan, CDM – President
    A widely-known industry expert, Rick has developed creative strategies for MGI clients for 30+ years. As company president, he is responsible for the organization’s overall direction and guidance. He is a past recipient of the DMAW Award for Distinguished Achievement recognizing his lifetime contributions to direct marketing. A frequent presenter and speaker, Rick has also authored numerous articles on association marketing.
  • Raylene Woods
  • Raylene Woods, CDM – Senior Vice President/COO
    Raylene has exceptional hands-on management experience gained over a span of 30 years in the marketing and communications fields. As chief operating officer she is responsible for internal operations of the company. An expert in visual communications, corporate identity development, branding, and meetings marketing, she has served in numerous top level managerial and supervisory capacities throughout her career.
  • Tony Rossell
  • Tony Rossell – Senior Vice President
    Tony is well known throughout the association community as a keen observer, original thinker, and strategy specialist. He has developed hundreds of membership marketing programs for dozens of organizations and oversees many of MGI’s largest and most complex programs. A prolific writer and articulate speaker, he authors a blog and frequently contributes to a variety of marketing publications. He has also served as a contributing author for two ASAE books on membership.
  • Tom Beauchamp
  • Tom Beauchamp – Vice President, Operations
    Tom is responsible for MGI’s robust information technology, data analytics, and data services. He has developed proprietary programs that track marketing campaign results through database matching. In addition, Tom has authored a number of client and project-specific merge/purge programs designed to optimize list value and specializes in managing custom ad hoc data analysis using recency, frequency, monetary and lifetime value data.
  • Todd Michaels
  • Todd Michaels – Vice President, Digital Services
    Todd is a highly skilled analyst of emerging technologies and their impacts on marketing techniques. A Certified Direct Marketing professional with a focus on digital marketing, he has over 15 years’ experience in developing and evaluating acquisition metrics, program profitability, usage patterns, and measuring return on investment. Todd oversees our digital marketing department based in Lake Mary, Florida.


Scott Seril – Managing Director, Account Services
Scott has more than 30 years of experience in direct marketing. He has designed, implemented, and managed all aspects of multi-million dollar programs including copywriting, graphic art design, data segmentation and analysis, telemarketing, social media, and print production. He has lead membership development and fundraising programs for national and international humanitarian, professional, environmental, and animal rights organizations.

Harold Maurer, CDM, CeM – Senior Director, Special Projects
Harold directs MGI’s extensive account management operations and staff. Skilled in both traditional direct response and advanced digital marketing techniques, he has served as a corporate executive, senior consultant, and agency executive during his long professional career. Harold is an accomplished planner, strategist, and teacher and uses his expertise in marketing, data analytics, and online technology to develop customized programs that deliver.

Adina Wasserman, Ph.D. – Director of Marketing Research
Dr. Wasserman has 20 years of experience in marketing research and analysis and is trained in both quantitative and qualitative methodologies. She has directed research projects for both national and international associations representing a wide range of industries. At MGI she and her staff are responsible for the design, development, execution, and interpretation of all research operations, and work closely with the Account Executives to translate research findings into strategic marketing campaigns.

Kimberly Humphries, CDM, CeM – Senior Production Director
An expert in print production and mail processing, Kimberly directs MGI’s day-to-day printing and mailing operations. She oversees a staff of diligent production managers who serve as coordinators between MGI’s account managers and the design and data services staffs. She is the primary liaison with the company’s suppliers and vendors, and directs all of the print, personalization, and lettershop operations.

Aleda Ahmed – Studio Director
Aleda has 30 years of experience in graphic design, visual arts, and computer illustration for both corporate and nonprofit organizations. As art director she pushes her design team to embrace innovation and expand their creative horizons. She has introduced new technologies, products, and procedures as platforms for artistic invention. Her team’s efforts have resulted in award-winning work that drives response and engagement.