Tip #1 – Engage!
If renewal time is the first time throughout the year you’re checking in with your members, you’ve just become the relative no one talks to because he only asks for money. Have an on-boarding and ongoing engagement plan in place, check in with your members at various points throughout the year, and increase your efforts with your at-risk member groups.
Members who engage even one additional time with an association throughout the course of the year are significantly more likely to renew.
Tip #2 – Personalize your renewal communication to the user’s experience.
Know what your members did that year and remind them. Include the points of engagement someone had...