How to Improve Your Innovation Skillset

FEBRUARY 04, 2021 / Tips & Insights

By Tony Rossell, Senior Vice President

Some of the most used words by association professionals this past year have been “pivot,” “adapt,” and “shift gears.” We have had to make changes in real-time. In short, we have had to innovate.

The need to innovate has led me to study some of the best practices in building an innovative mindset and culture. I have found two books as helpful guides. First is How Inno...


Email Tips: Black Friday 2020

NOVEMBER 12, 2020 / Tips & Insights

By Jana Sabol Darling, Senior Account Director

This year has been unlike any other. In 2020, we have faced a global pandemic, historic job losses, economic instability, political turmoil, and much more…and we are only in November. With everything going on, it wouldn’t come as a surprise if a Black Friday email campaign slipped through the cracks. But, the good news is that there’s still time!

Last year in the READ MORE

How One Association Is Helping Its Members, Its Profession, and the Public’s Health

JUNE 05, 2020 / Tips & Insights

By Elisa Joseph Anders, Senior Account Director

The COVID-19 crisis has turned many organizations’ best-laid plans upside down. However, some associations are thriving during this challenging time by providing indispensable value to members and using effective marketing tools to communicate that value.

This is the story of one association that sprang into action at the beginning of the COVID-19 crisis to help its members, it...


Is there light at the end of the tunnel for membership associations?

MAY 12, 2020 / Tips & Insights

By Tony Rossell, Senior Vice President

Most economists agree, based on recent reports on GDP and unemployment, that we are entering a recession. And many association executives are wondering how this downturn will impact their membership numbers and what to project for the future.

Amidst the current challenges, there is data to provide some hope and insights. For over a decade MGI’s Membership Marketing Benchmarking Repo...