By Tony Rossell, Senior Vice President
We received a lot of good feedback from our recent webinar presenting the results of the 2023 edition of the MGI Membership Marketing Benchmarking Report. If you missed the webinar, you can access it here. Some of those who attended asked for additional information on the significant findings from our study. So, here is a short recap.
Certainly, the most significant finding from our research was the substantial rebound respondents shared with us in the membership counts. A total of 49% of associations reported an inc...