Remember the Human Side of Membership Retention
Simply put, members say that life is complicated, busy, transient, and costly and this interferes with them continuing membership.
Tag Archives: Membership Renewals
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Direct Mail is the Foundation for Effective Membership Marketing
As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are not forgetting about the tried and true performers. That’s why I found an article by Kevin Mills, the Director of Membership for the National Legal Defense Association, a good reminder. In the April issue […]