MGI recently released our 2019 Membership Marketing Benchmarking Report. While it’s filled with nearly 80 pages of data, one stat in particular stood out. 22% of associations experiencing an increase in the number of new members this year recently adopted a new membership model. IPMA-HR, the leading public sector human resource organization, knows the impact […]
An increasing number of individually based associations appear to be offering both individual and institutional membership instead of the traditional clear delineation between an individual membership and company or institutionally based structure.