Tag Archives: Back2Basics

  • Back to Basics: Why Do Members Lapse?

    There are many reasons members lapse, but so often the answer is some version of, “I didn’t see the value of membership, or I didn’t use my membership.” The organization’s internal response to this reasoning is usually something along the lines of, “But we sent you twenty emails telling you the value of membership and […]

  • Back to Basics: Membership Calculations

    Math doesn’t usually make it to the top of the list when people think about membership. And yet, if you work in a membership organization, you know that math and metrics are at the heart of what we do every day.  We use math to understand where we’re starting, to figure out what’s working, what our ROI looks […]